March 24, 2026
Singular's 2026 SKAN benchmarks show 35-47% null rates persist, SKAN 4.0 at 18% adoption, and top advertisers using 50+ conversion values see 2.3x better ROAS.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 24, 2026
Let’s dive into the world of Abhinita—a curious explorer, creative […]
March 24, 2026
Adapty's 2026 subscription app benchmarks: 53% median trial-to-paid conversion, optimal $9.99/mo pricing, and paywall timing strategies that drive 2.1x more trial starts.
March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.
March 23, 2026
TikTok delivers lower CPIs ($1.50-$3.00) and massive scale, while Instagram Reels drives 20-35% better retention. Here's how to choose in 2026.
March 23, 2026
A plain-English guide to what a lookalike audience is in Meta ads, how it is built from a seed, and why post-ATT automation has reduced its role.
March 23, 2026
AppLovin's 2026 creative report: top 10% produce 47 concepts/month, refresh every 11 days, and allocate 38% of budget to creative production.
March 23, 2026
What TikTok's real performance data shows for app installs: TikTok's Adjust meta-analysis reports 19% more assisted installs, 40-65% lower CPI by category, 8% lower uninstalls. Plus honest CPI ranges and Spark Ads guidance.