Growth

November 2, 2023

Unveiling the Truth: Probabilistic Matching and SKAN Billing

Now, let’s unravel an issue that has confused many app […]
November 2, 2023

Maximizing Ad Campaign Performance with Creative, Geo and Source App Optimizations

For ironSource Ads, mastering the art of optimizing ad creatives […]
November 2, 2023

Crafting Engaging Ad Creatives: Strategies for ironSource Ads Campaigns

Nailing your creative strategy can be the difference between strong […]
November 2, 2023

Unlocking the Full Potential of ironSource’s Bid Types and ROAS Optimizer

To maximize the effectiveness of our user acquisition campaigns, it’s […]
May 10, 2022

👨‍🎤 3 steps to unlocking creative winners 🍢

Before making a good creative, one must plan its development. […]
May 10, 2022

🎮 How player-motivation based ads work(with examples) 🍾

UA designers have come to understand now that competition for […]
April 20, 2022

😎 How to mine Apple Search Ads keyword ideas via FB ads 🤫

Post Apple’s privacy changes in April 2021, Apple Search Ads […]
December 23, 2019

Questions To Ask A Prospective Digital Agency in 2020

In this article that I wrote for the Pollen VC […]
November 25, 2019

There are only two ways to scale an app’s mobile user acquisition efforts

As we’ve grown and scaled numerous growth marketing campaigns on […]
November 2, 2023

Unveiling the Truth: Probabilistic Matching and SKAN Billing

Now, let’s unravel an issue that has confused many app […]
November 2, 2023

Maximizing Ad Campaign Performance with Creative, Geo and Source App Optimizations

For ironSource Ads, mastering the art of optimizing ad creatives […]
November 2, 2023

Crafting Engaging Ad Creatives: Strategies for ironSource Ads Campaigns

Nailing your creative strategy can be the difference between strong […]
November 2, 2023

Unlocking the Full Potential of ironSource’s Bid Types and ROAS Optimizer

To maximize the effectiveness of our user acquisition campaigns, it’s […]
May 10, 2022

👨‍🎤 3 steps to unlocking creative winners 🍢

Before making a good creative, one must plan its development. […]
May 10, 2022

🎮 How player-motivation based ads work(with examples) 🍾

UA designers have come to understand now that competition for […]
April 20, 2022

😎 How to mine Apple Search Ads keyword ideas via FB ads 🤫

Post Apple’s privacy changes in April 2021, Apple Search Ads […]
December 23, 2019

Questions To Ask A Prospective Digital Agency in 2020

In this article that I wrote for the Pollen VC […]
November 25, 2019

There are only two ways to scale an app’s mobile user acquisition efforts

As we’ve grown and scaled numerous growth marketing campaigns on […]