March 22, 2026
2026 Apple Search Ads benchmarks: median CPT is $1.02 (+14% YoY), brand keywords convert at 52.3%, and long-tail generics offer the best CPA at $9.64.
March 22, 2026
AppsFlyer's 2026 eCommerce report: 12.3% median install-to-purchase rate, $3.87 CPI, and 8.1% D30 retention. Full UA and retention benchmarks inside.
March 22, 2026
Mobile ad fraud hits 22% of non-organic installs globally. See fraud rates by region, category, OS, and fraud type with protection benchmarks.
March 20, 2026
Learn how to run Apple Search Ads in multiple countries with localized keywords, separate campaign structures, and custom product pages to lower CPAs.
March 20, 2026
Learn how to use Apple Search Ads to grow subscription app revenue by optimizing for trial starts, setting LTV-based CPT targets, and structuring campaigns around subscriber intent.
March 20, 2026
Learn how to optimize Apple Search Ads conversion rates with custom product pages, keyword alignment, creative testing, and bid strategies.
March 20, 2026
Apple Search Ads Basic is auto-managed with a $10K cap. Advanced gives full keyword, audience, and bid control. Learn when to use each.
March 20, 2026
How Apple Search Ads and Meta ads complement each other for app growth, the halo effect between them, and how to measure it honestly.
March 19, 2026
Apple Search Ads CPT benchmarks range from $0.50 (brand) to $8+ (competitor). Learn when high CPT is still profitable and how to optimize.