Free Tool

Instagram Ad Preview Tool

Review approximate Instagram ad mockups in Feed, Stories, and Reels before you publish. 100% free, no signup required.

Why Preview Your Instagram Ads?

A creative asset can look different when it is cropped or displayed at a smaller width. Copy can truncate, and interface elements can cover important details. Use these approximate Feed, Story, and Reels mockups to inspect those possibilities before checking the final ad in Ads Manager.

This tool lets you compare layouts locally without uploading your asset to an advertising account. It does not reproduce every platform setting or device. Use Ads Manager for the final preview, upload requirements, and delivery settings.

Share the exported mockup to discuss copy, cropping, and visual hierarchy with clients or colleagues. Label it as an approximate planning image, and confirm the final platform layout before publishing.

Instagram Feed Creative Planning

The Feed mockup places your asset between illustrative account information, a CTA, and a caption. The following notes describe the review controls and example design ratios, not a verified list of current platform requirements.

Image dimensions: This tool offers square (1:1) and portrait (4:5) Feed layouts. Example design sizes are 1080 x 1080 and 1080 x 1350 pixels. At the same width, the portrait ratio produces a taller frame. Compare how each crop affects your composition.

File formats: Choose an image or video your browser can decode. JPG or PNG images and compatible MP4 or MOV files are useful review inputs. Preview support does not establish live placement eligibility; confirm upload limits in Ads Manager.

Video length: The preview plays and loops the uploaded file for review. It does not validate duration. Check the rules shown for your selected ad setup in Ads Manager and assess video-length experiments using your own results.

Text feedback: This tool accepts captions up to 2,200 characters, brand names up to 30, and headlines up to 40. Feed and Reels mockups shorten the caption after 80 characters. These are tool rules, not guaranteed platform limits. Check final truncation in Ads Manager.

Crop review: Inspect important text, logos, and faces with Fill and Fit. Focal sliders move the Fill crop so you can test whether the composition remains readable. The tool does not provide a guaranteed Feed safe zone.

Instagram Story Creative Planning

The Story mockup uses a 9:16 frame with illustrative profile, progress, and CTA elements. It is an approximate review layout and does not simulate Story delivery timing.

Dimensions: The mockup uses a 9:16 frame; 1080 x 1920 pixels is one example design size with that ratio. Use the final platform preview to confirm how your asset will be displayed.

Safe zones: The optional guide in this tool reserves the top 14% and bottom 20% to help inspect common interface overlap. It is an approximate review aid, not a guaranteed platform safe zone. Interface placement varies; confirm the final creative in Ads Manager.

Video format: Use a browser-compatible video for previewing. Confirm duration, codec, audio, and file-size requirements in Ads Manager for the live placement. A successful local preview does not validate those requirements.

Text overlay: Check that embedded text is readable at the displayed size and is clear of interface elements. This tool does not assess policy compliance or predict whether a text treatment will affect delivery.

CTA options: Choose a label from the tool list to inspect the illustrative lower CTA area. Available platform labels, interaction styles, and positions can differ by ad setup and device.

Instagram Reels Creative Planning

The Reels mockup uses a vertical frame with illustrative side controls, audio information, caption, and a lower CTA. Check whether these overlap important visual details, then review the final placement in Ads Manager.

Dimensions: This mockup uses a 9:16 frame, with 1080 x 1920 pixels as an example design size. Its interface elements differ from the Story mockup, so compare the two layouts even when using the same asset.

Video length: This tool does not validate Reels duration or predict completion rate. Check current requirements for your selected ad setup and compare alternative edits using your own campaign results.

Audio: Review the asset with sound on and muted. Captions or on-screen explanations may help communicate the message with audio off. Confirm any music, voiceover, or other audio rights before publishing.

Safe zones for Reels: The right side typically carries action buttons, while brand, caption, audio, and CTA elements occupy the lower area. The optional guide reserves extra space on the right for review. It is approximate; confirm the final placement in Ads Manager.

CTA placement: The mockup uses an illustrative lower CTA. Check that key creative details remain readable around it. The platform may use different positions or styling for a particular device or ad setup.

Instagram Creative Best Practices

Compare the formats. A crop that preserves the subject in Feed can hide details in a vertical frame. Compare the supported layouts and consider separate assets when one composition does not suit them all.

Make the opening clear. Inspect whether the opening frame and visual focal point communicate the intended subject. Review the creative without relying on the caption, then test the idea with your audience.

Compare creative treatments. Consider product demonstrations, creator footage, testimonials, and polished designs as test candidates. Check the clarity of each treatment in the mockup and assess performance with your own results.

Test relevant CTAs. Choose labels that describe the destination action. Compare options with the same creative when you want to measure the effect of the label, and use your own results to judge it.

Review the caption in context. Feed places it below the asset; Reels overlays it on the frame; this Story mockup does not show the caption. Put the main message where it remains readable and verify final platform truncation separately.

Mind the aspect ratio. At the same width, a 4:5 frame is taller than a square frame. Story and Reels mockups use 9:16. Compare Fill and Fit to decide whether you need a different composition for each layout; frame size alone does not predict performance.

Frequently Asked Questions