Blogs: Rocketship HQ : Mobile User Acquisition Agency

Learn how Meta Ads and Apple Search Ads work together in a sequential funnel to drive 15-30% better blended ROAS for app growth.

Apple Search Ads CPT benchmarks range from $0.50 (brand) to $8+ (competitor). Learn when high CPT is still profitable and how to optimize.

Learn the proven 4-campaign Apple Search Ads framework: brand, category, competitor, and discovery. Includes budget allocation, ad group strategy, and scaling tips.

Learn how to create, connect, and test Custom Product Pages in Apple Search Ads to match landing pages to keyword intent and boost conversion rates.

Learn how to bid on competitor keywords in Apple Search Ads with the right structure, bids, custom product pages, and defensive strategy.

Use both broad and exact match in Apple Search Ads. Broad discovers keywords, exact scales winners. Learn the funnel strategy and budget splits.

Learn how to choose the right keywords for Apple Search Ads: brand, category, and competitor terms, match types, negatives, and discovery campaigns.