May 26, 2026
AppLovin and Meta operate on opposite creative-testing playbooks. AppLovin rewards […]
May 25, 2026
In this episode, I analyzed 53 Pok Pok ads with […]
May 19, 2026
How to test ad creatives on AppLovin in 2026: why testing runs at 5-7 creatives per week (not 50-100), why you upload as creative sets, and why you should not pause underperformers.
May 19, 2026
How to test ad creatives on TikTok in 2026: the 3-second rule, creative specs, A/B testing strategy, how to use the TikTok Creative Center, and how testing differs from Meta.
May 18, 2026
How to test ad creatives on Meta in 2026: build a testing process, aim for 2-3 conversions per day, and know when not to test.
May 18, 2026
How to grow a subscription app: fix paywall and onboarding before scaling paid acquisition. Trial-to-paid 45-50%, CPT $20-$40, LTV $60-$80.
May 12, 2026
Bayesian allocation works for A/B testing mobile ad creatives at scale. Equal-split testing breaks down with hundreds of thousands of variants. Here is why.
May 8, 2026
Three assets per concept to validate. Tens or hundreds to scale the winners. The workflow that turns one winning ad into thousands of intentional variants.
May 7, 2026
In this episode, Shamanth analyzed 335 Runna display ads and […]