🔐 Unlock your next unicorn creative to scale sustainably & profitably, while saving 10+ hours a week. 🐣
We analyze 1 ad per day to share the best ads & learnings from top advertisers so that you can avoid the wild-goose-chase of the Facebook ads library & TikTok ads library: and you can test faster to unearth your next creative winner.
Daily Ad is on a break just now - as we cook up something more exciting and insightful: but you can explore previous editions below. In the meantime, you can sign up below for our email series on how to creative high-performance ad creatives.
From the team behind The Mobile UA show and Mobile Growth Lab
Why Daily Ad?
Win in a post-identifier world
App Tracking Transparency hasn't killed mobile user acquisition. Yet, when you can no longer rely on an algorithm to put you in front of high-value users, winning with creative is more critical than ever before. Savvy advertisers who double down on creative are still able to spend millions - profitably.
“Great artists steal.” - Pablo Picasso
Other apps spend millions in testing new ideas and concepts. Don't waste your money in making the same mistakes to get the same learnings. Our archive lets you borrow ideas and short cut your learning process.
Stop hunting for needles in haystacks
The Facebook Ads library and TikTok Creative Center are amazing resources, but they also have 42 gazillion ads(and growing). Some of the bigger apps literally have thousands of ads running. Where do you begin? The Daily Ad lets you separate the wheat from the chaff.
Connect the dots
What are some ideas that a kids’ app has used that have been tried-and-tested in match 3 apps? How can you ‘hypercasualize’ your puzzle game creatives? Brainstorming with your team can only get you a few ideas - the Daily Ad helps spark inspiration in unlikely places, by letting you filter by tags and genres.
Distilled learnings that you can use today
On our team, we review hundreds of ads a week - because, well, this is what pays *our* bills. We not only surface these ads in the Facebook Ads library, but also surface *why* we think the ad might be interesting to learn from, and what ideas you might be able to borrow for your app - today. Test faster, brainstorm less.
From the team behind The Mobile UA show and Mobile Growth Lab
Fantastic information!
I always look forward to their new content! Extremely valuable, detailed and thorough information!
Good stuff
Insightful, content packed interviews
Always on point.
Great content. Love that it is mobile focus, with experts from our field.
Thoughtful, Honest Content
Love the in-depth discussions. Topics are always timely. A must-listen for Mobile Growth Marketers.
Compherensive resource for the app marketers!
This is a great podcast series where you get to hear from mobile industry thought leaders and learn from their experiences. I loved the every single episode. If you are looking to expand your skills on mobile growth and stay up to date,this is the podcast series you should check it out!
Keep it up, super informative and delightful
Great informative show that goes deep into user acquisition themes and strategies.Rich mix of topics and speakers.Would love to hear more about market size, revenue and margins, and other quantitative data points. Also would love future outlook on attribution, new channels etc.
Frequently Asked Questions
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