March 10, 2026
Learn how to switch Meta app campaigns from install optimization to ROAS, including value optimization setup, event thresholds, and scaling strategy.
March 10, 2026
Learn the ideal Meta app ad campaign structure: CBO vs ABO, ad set count, creative testing frameworks, and when to use Advantage+ campaigns.
March 10, 2026
Broad targeting outperforms interest targeting on Meta 70-80% of the time post-ATT. Learn when each works and how to test.
March 10, 2026
The Lily’s Garden finding that breaks the ‘funny or cute’ creative playbook 90% of app marketers use
Learn when Advantage+ outperforms manual app campaigns, setup best practices, creative strategies, and benchmarks from $100M+ in managed spend.
March 10, 2026
Scale from 10 to 100+ monthly ad creatives without quality loss. The definitive guide to the Modular Creative System, testing frameworks, and production velocity that top apps use to ship 400-600 variants monthly.
March 9, 2026
A practical, honest guide to running Meta app campaigns after ATT: setup, Advantage+ automation, broad audiences, and why creative is the main lever.
March 9, 2026
Learn the exact framework to diagnose and fix a failing mobile ad account, from the 100+ creative blitz to ROAS recovery in 48 hours.
March 9, 2026
The five recurring mobile ad hook types - curiosity gap, named-pain, authority correction, personal-diagnostic, identity-transformation - and how to test them against the 3C Principle to find what fits your app.
March 9, 2026
Analyze ad creative performance data by reading the funnel stage by stage, weighting changes by spend, and using the diagnosis to decide what to test next.