October 26, 2026
Ad platforms report cost per trial, not cost per paying user. Estimate trial-to-paid with a survey, blended numbers or judgment cuts, then watch the trend.
October 23, 2026
Six mobile user acquisition experts worth following in 2026, what each is known for, who each is best for, and when to hire an expert or an agency.
October 22, 2026
The best user acquisition agencies in 2026 for apps and games, compared by creative volume, own tooling, founder involvement and channel depth.
October 21, 2026
Choose a performance creative production agency by what you expect: high production value at low volume, AI at high volume, or a mix. What to check.
October 21, 2026
How to pick and add ad channels for a subscription app, by monthly spend: what to run first, when to add each channel, and how to judge a test.
October 19, 2026
How we built a creative-testing engine for a real-money skill gaming platform, got past the trust barrier in one of Meta's hardest categories, and cut cost per purchase by 57%.
October 19, 2026
How to measure audience diversity in a Meta ad account: spend share by age and gender, month by month, with a real example, what a sudden jump means, and how to build the chart in 3 minutes.
October 18, 2026
How to make AI videos with talking characters for ads at volume: lock the script, approve stills, and check every scene for words, performance and world.
October 17, 2026
AI video generation cost per second, why one model can cost 36% to 3x more by route, and what the Higgsfield, Kie, Replicate and Arcads APIs offer.