May 7, 2026
Validate concepts with AI creatives, then commission UGC on the winners. Where to find creators, how to verify rates by DM, and the brief that scales one shoot into many variants.
May 4, 2026
You can’t pick a good mobile UA agency from their […]
May 4, 2026
Run 3-5 parallel scaling campaigns instead of consolidating spend into […]
May 4, 2026
Most mobile ad hooks fail because they're treated as a line of copy. They're a stakes problem and a packaging problem; both must be solved.
April 30, 2026
Ladder is one of the fastest growing fitness subscription apps […]
April 30, 2026
The best hooks are discovered, not invented. The hooks that […]
April 29, 2026
The winning AI-creative teams test faster, learn faster. The lever isn't production speed. It's iteration speed plus disciplined human curation.
April 29, 2026
Draw Something hit 50M installs in 50 days. I interviewed the founder. From his insights + my Words With Friends experience: what virality takes in 2026.
April 23, 2026
Let’s step into the world of Karishma, a kind, curious, […]