March 16, 2026
Learn what TikTok Spark Ads are, how to set them up with creator codes, and when they outperform standard ads for app growth.
March 16, 2026
TikTok ads of 21-25 seconds deliver the best CPI for app installs. Learn optimal lengths by app category and why your hook must land in under 2 seconds.
March 16, 2026
TikTok and Meta ads require fundamentally different creative strategies. Learn the key differences in hooks, audio, pacing, and testing.
March 13, 2026
Learn how to create TikTok ads that feel native and convert, with hooks, creator-led content, and iteration frameworks that cut CPIs by 50-70%.
March 13, 2026
Learn how to structure Meta app campaigns across multiple countries with geo-tiering, creative localization, and budget allocation strategies.
March 13, 2026
Learn how to structure Meta app ad campaigns across multiple countries with geo-tiering, creative localization, and budget strategies that maximize ROAS.
March 13, 2026
Learn how to set up, run, and interpret Meta A/B tests for app campaigns. Covers creative, audience, and placement testing with pro tips.
March 13, 2026
Calculate your ideal Meta app install test budget: $50-100/creative/day minimum, with formulas for CPI-based budgeting and testing vs. scaling splits.
March 13, 2026
Learn how to build high-quality lookalike audiences for mobile app UA on Meta, choose the right percentages, and combine them with broad targeting post-ATT.
