March 26, 2026
Top AI apps produce 30-50 ad creatives per week. Learn the exact systems, concept hierarchies, and testing frameworks that sustain velocity without creative fatigue.
March 26, 2026
RevenueCat State of Subscription Apps benchmarks: hard paywalls convert ~5x better (10.7% vs 2.1%) and earn ~8x the RPI, but ~72% of annual subs churn in year one. Trial, paywall, AI, and churn data.
March 26, 2026
Which TikTok ad formats fit fitness and wellness apps: creator UGC, demo, transformation, and Spark Ads, grounded in our real creative frameworks. How to test for a winner.
March 26, 2026
AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026
A plain-English guide to how a web step in your funnel interacts with SKAN limits, Meta's signal, and iOS measurement. Qualitative, no benchmarks.
March 26, 2026
AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 25, 2026
2026 ad format benchmarks: playable ads hit 4.8 IPM vs 2.9 for video. Creative fatigue now hits in 9.2 days. Full data by vertical and platform.
March 25, 2026
Turn organic posts into paid ads the right way: keep the native feel, add a 3-second hook, a non-pushy CTA, and a win-state end card. Check safe zones.
March 25, 2026
Only 15% of apps run retargeting post-ATT. See benchmarks on conversion lift, CPA, and iOS impact from AppsFlyer's 2025 data.