March 31, 2026
Broad targeting on Meta outperforms interest stacks by 15-30% on CPA at $500+/day. Learn when each approach wins for app installs.
March 31, 2026
Should your Meta campaigns optimize for trial starts or paid conversions? A data-backed framework based on spend level, conversion rates, and signal thresholds.
March 31, 2026
Learn exactly how many free workouts to offer before your fitness app paywall. Data-backed metered paywall strategy that increased trial starts by 140%.
March 30, 2026
Learn when to expand mobile UA to multiple channels, with CPI benchmarks, budget thresholds, and creative strategies for 2025-2026.
March 30, 2026
Fitness app paywall benchmarks, pricing, and A/B testing strategies for 2026. Data-backed guide with conversion rates and optimization tactics.
March 30, 2026
Learn how to advertise a social networking app in 2026: geo-targeting for critical mass, viral loop engineering, activation optimization, and benchmarks for CPI, retention, and K-factor.
March 30, 2026
Animated or live-action for your mobile app ads? There's no universal winner. How to choose between the two formats and test them with discipline.
March 30, 2026
How one meditation app cut CPA 43% by replacing audience targeting with segment-specific creatives. The creative-as-targeting playbook for post-ATT mobile UA.
March 30, 2026
Most marketers expect Android to repeat the ATT disaster. Google’s documentation suggests otherwise.
Google's Privacy Sandbox replaces GAID with privacy-preserving APIs. Learn what changes, timelines, and how to prepare your Android UA strategy.