March 27, 2026

Most photo app marketers optimize before-and-after ads on installs. The data says that’s backwards.

Learn how to create high-performing before-and-after ads for AI photo apps, with benchmarks, compliance tips, and testing frameworks.
March 27, 2026

Ad creative strategies that drive trial starts for subscription apps (2026)

Proven ad creative strategies that drive subscription app trial starts in 2026, with benchmarks, pricing frameworks, and UGC tactics from real campaigns.
March 26, 2026

Why ‘how many creatives per week?’ is the wrong question for AI app advertisers

Top AI apps produce 30-50 ad creatives per week. Learn the exact systems, concept hierarchies, and testing frameworks that sustain velocity without creative fatigue.
March 26, 2026

The RevenueCat paradox: why the best-converting app categories also lose subscribers fastest

RevenueCat 2025 data shows median subscription apps earn $8.3K/month vs. $1.16M+ for the top 5%. See benchmarks for trials, churn, and pricing.
March 26, 2026

The Spark Ads mistake that’s quietly inflating your fitness app’s cost-per-trial

Spark Ads deliver $4.80-$7.20 cost-per-trial for fitness apps on TikTok, 35-45% cheaper than In-Feed. See 2026 benchmarks by format.
March 26, 2026

Most marketers rank ad networks by volume. AppsFlyer’s Performance Index Edition 17 says that’s wrong.

AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026

Why adding friction to your iOS funnel can lower CPA (the Meta CAPI paradox)

Web-to-app funnels cut iOS Meta CPAs 25-45% by restoring real-time signal via CAPI. Here's the full playbook with benchmarks.
March 26, 2026

Most app marketers remarket their best users. AppsFlyer’s 2026 data says that’s backwards.

AppsFlyer's 2026 report: $65B global ad spend, 3.8x iOS-Android CPI gap, and remarketing driving 30% of non-gaming conversions.
March 25, 2026

Most mobile marketers pick the format with the highest IPM. Liftoff’s 2026 data says that’s a mistake.

2026 ad format benchmarks: playable ads hit 4.8 IPM vs 2.9 for video. Creative fatigue now hits in 9.2 days. Full data by vertical and platform.