April 16, 2019

Snap 101: Glossary of key terms & metrics

If you’re just getting started with mobile user acquisition activity […]
April 4, 2019

Can you manage user acquisition campaigns without a mobile attribution provider/MMP?

As I was discussing with one of our customers recently, […]
December 2, 2018

Does paid marketing suck? Three perspectives – a16z, Social Capital, Mobile Dev Memo

Andrew Chen & Jeff Jordan in this a16z podcast interview(Why […]
November 26, 2018

How to win on Snapchat – 3 strategies to scale user acquisition

As Google & Facebook ads become increasingly competitive, other owned […]