Mobile User Acquisition Services: Rocketship HQ : Mobile User Acquisition Agency
Smash ATT/iOS 14.5 Barriers: Drive ROAS, Profitability & Scale: even in a post-identifier world
Rocketship HQ’s creative-first, measurement-focused mobile user acquisition services help improve ROAS 20-40% or more: even in a post-ATT world.
With Rocketship HQ’s user acquisition services, you can
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Grow Profitably
Drive up to 20-40% improvements in revenues, ROAS, and profitability: in spite of ATT’s messes of unclear measurement and hampered optimization.
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Measure clearly
Solve for the measurement challenges of a post-identifier world, so you can grow with confidence.
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Execute a creative-first strategy
Mitigate the impact of performance losses and of modeled data with our proven performant creative-first strategy.
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Work with the platforms
Stay on the bleeding edge based on the latest insights and features from our partnerships with Meta, Google and TikTok. Access exclusive offers from our partners(free ad spend, creatives and more).
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Process-first
Lean on our rock-solid processes so you can sustain your growth trajectory.
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AI-powered
Unlock efficiencies and wins with AI tools - to stay on the leading edge of what is coming and new.
Eva Juretic, Growth Marketing Lead, Highrise As one of the top-spending advertisers on TikTok, we have a high bar for great creatives, and Rocketship delivered on both production and performance. We thoroughly enjoyed working with the team, as they communicated strategy clearly, shared detailed briefs, and were generally very open and collaborative.
Siberia Su, UA Lead, MobilityWare Working with RocketShip HQ was like working with a full-blown marketing department. They produced an incredible amount of innovative creatives, and offered detailed and valuable insights in our weekly reviews.
We’ve been on the leading edge of post-ATT marketing
…and we routinely churn out top 1% ads(screenshot from TikTok partner portal below).
Post-ATT UA is HARD 😭: here are some of the challenges we solve for
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No granular metrics
You have almost no granular insights into user behavior data availability has drastically reduced. So: broken targeting. Broken optimization. Impaired performance. Incomplete reporting.
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Data delays
On SKAN channels, data comes in with a 3-4 day delay - so if you’re testing something new(creatives, channels, geos, optimization), you launch - and wait.
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Messy measurement across channels
SKAN isnt the only game in town. Google uses Firebase, ad networks use fingerprinting(er probabilistic measurement), and Apple Search uses Apple Search Ads API. How do you even compare apples and oranges and pineapples?
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Incomplete data
SKAN is very poorly documented. There is SKAN’s crowd anonymity(formerly privacy thresholds) whose criteria seems to change from time to time - without any warning.
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Unclear creative testing practices
As targeting and optimization become automated away, creative becomes ever more critical as a piece of user acquisition. BUT because of the 3-4 day data delays, you have to be very intentional about mitigating creative risk.
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More privacy changes coming
Apple is only tightening the screws. And Google’s Privacy Sandbox is coming soon - making things even harder for marketers and brands the world over. /p>
If you’d like to solve for these and unlock massive growth for your product - even in a post-ATT world, I invite you to be a part of Rocketship HQ’s signature growth marketing program, which has been battle-tested over 100+ products and $100mm in ad spend.
If you join us, here is what the first few weeks will look like:
Week 1 🏁
Intake questionnaire: 📝 We review your inputs to truly understand your brand, your customers, your key metrics, what has worked in the past - and what will drive performance going forward.
Launch strategy: 🚀 We prep a rollout plan that encompasses the first set of key channel decisions, creative strategies, and process changes.
Onboarding call: 📞 We review with you the first set of changes to get your feedback and to ensure these are in line with your vision and your goals.
Week 2 🏃
First set of creatives ready: 🎨We ready the first set of creatives for launch.
Channel rollout: 📡We start active management and optimization of your key channels.
First set of stat updates and reports: 📊We send you your first set of updates and reports.
Week 3(and after) 🚀
🛠 Ongoing optimizations This is when things get into a steady state, and we get into an ongoing cadence of optimizations. The cadence here typically looks like this:
🌡 Daily health check: We review high-level metrics to do a pulse check of performance.
🔍 Bi/triweekly deep dives: We do a deep dive of every campaign at every level of granularity.
📊 Weekly report: An in-depth review of all aspects of performance: creative, channels, and campaigns.
🎨 Creative reviews: Review of key creative metrics (upfunnel and downfunnel) to understand creative performance trends, and qualitative insights.
💡 Creative ideation: Review of key creative opportunities based on user insights, and market trends.
📹 Creative production: We produce the actual creatives - typically on a monthly ongoing basis.
Week 4(and after) 📏
📏 Implement any customized measurement and analytics solutions.
🖥 Set up a custom dashboard using Google Data Studio (Looker Studio).
⚙️ Configure and set up non-deterministic measurement solutions like MMM, incrementality or others.
Which program is right for you?
We bill on a flat-fee basis that is typically a function of the complexity of the engagement, creative volume, and number of channels: so you avoid typical agency percentage billing pitfalls.
We also offer discounts for asynchronous-only engagements: when we arent on calls, we are able to focus on actually moving the ball forward for you.
Other options that you can consider are:
There are a lot of options you can choose from. Why choose this one?
Let’s face it. You’ve plenty of options out there for running your mobile user acquisition activity. You could:
🏢 Hire a digital marketing agency(‘that also does mobile’): do you think they’ll ‘get’ the idiosyncrasies of ATT?
📈 Hire an ASO/organic/creative agency for mobile to also do your mobile user acquisition: will they get the multiple moving parts of UA?
👥 Recruit an internal team: it’ll take you weeks - do you think you’ll have the right person?
📚 Watch webinars or read books to try and ‘figure this out’ yourself. Can you afford the time?
📨 Ask folks on Slack groups what to do. How reliable will their advice be?
🧮 Ask your colleagues or industry friends what they are trying.
The truth is that these things may not move the needle at all for you. You’ve probably tried some of these multiple times.
And sometimes, you don’t want to roll the dice to hire an agency and wonder if it will work. Or watch a 60-minute webinar and apply it all on your own.
Are you doing it right? Is the agency’s strategy right for YOUR situation? How do you even know if this is the right path?
I get it.
Sometimes you just want someone to do it for you.
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Someone that’s been there, done that.
🤓 Someone with over a decade of experience, and a nuanced understanding of everything marketing, everything creative, everything UGC - with experience based on over 200 episodes of the Mobile UA show.
🏆 Someone that’s recognized by and has partnered with Meta, Google, and TikTok - and prides themselves on being on the bleeding edge.
📚 Someone that’s literally written the definitive books on marketing in a post-ATT world.
That is exactly what the Rocketship HQ’s User acquisition services give you. Everything you need to win with user acquisition, proven to perform, delivered to you week on week - so you are ready to roll.
Who is this for?
This offer is right for advertisers that:
Have some baseline performance metrics from running past tests OR have significant organic traction.
Have some clarity on their ideal customer profile.
Have the potential to scale based on organic traction or past product/performance metrics.
Who is this not for?
Pre-product market fit companies.
Early stage companies that haven’t organic traction.
Think about it this way: if you’re going from zero to 1, we’re not the best for you. We’re best for taking you from 1 to 100.
FAQs
How many creatives should I expect to have tested?
This is typically a function of your vertical and number of channels you’re on - however below are a few rules of thumb we recommend:
< $50k → 4-6 new concepts(+ variants)
$50k - $100k → 6-8 new concepts(+ variants)
$100k+ → 6-8 new concepts + 2 new concepts every additional $200k in ad spend(+ variants).
Which channels should I run on?
This typically is a function of your product, your audience, scale and vertical. We’re able to run on all key digital channels(social, search, ad networks, paid content and programmatic). Please discuss this with us on a no-obligations consultation.
Can you guarantee that we’ll scale to XYZ levels?
As many factors(product and marketing related) go into scale, it’s not possible to offer a guarantee. However what we can assure you of is our rock-solid process that has been battle-tested over 100+ products and $100mm+ in ad spend. For products with the right metrics, we have in place processes that are proven to perform and scale.
Get a FREE no-obligations consultation to receive a FREE UA strategy that will lay out the exact opportunities for your product.