March 30, 2026
How one meditation app cut CPA 43% by replacing audience targeting with segment-specific creatives. The creative-as-targeting playbook for post-ATT mobile UA.
March 30, 2026
Most marketers expect Android to repeat the ATT disaster. Google’s documentation suggests otherwise.
Google's Privacy Sandbox replaces GAID with privacy-preserving APIs. Learn what changes, timelines, and how to prepare your Android UA strategy.
March 29, 2026
Learn how top mobile gaming studios maintain creative velocity of 50-120+ ad variants per week to sustain UA scale in 2026.
March 29, 2026
Google App Campaigns vs TikTok Ads for app installs: CPI benchmarks, creative requirements, scaling limits, and how to allocate budget in 2026.
March 29, 2026
Compare Meta Ads vs Apple Search Ads for iOS app installs: benchmarks, CPI data, scale limits, and when to use each channel.
March 29, 2026
Web-to-app funnels save subscription apps 12-27% in commissions. See benchmarks, landing page conversion rates, and A/B testing strategies.
March 29, 2026
2026 Meta app install CPI benchmarks by category, platform, and placement, plus the creative refresh data that drives 20-30% CPI differences.
March 29, 2026
A 20-30% subscription app price increase typically drops conversion 7-12% but lifts ARPU 18-24%, netting 5-15% more revenue. Here's the full funnel breakdown.
March 28, 2026
Learn how mobile app retargeting works in 2026, including iOS ATT limitations, Android strategies, deep linking, costs, and ROI benchmarks vs prospecting.
