November 12, 2019

ASO 101- How to do basic keyword analysis for App Store Optimization

 How do you get started with keyword optimization for […]
October 11, 2019

How to model out DAU from a retention curve

How do you estimate your future DAUs (Daily Active Users) […]
October 11, 2019

How to attribute influencer marketing campaigns accurately

One of the key challenges with influencer campaigns is that […]
October 10, 2019

How we scaled user acquisition from zero to $1.5 million per month

In this article that I wrote for the Liftoff blog […]
October 10, 2019

The world’s best LTV is useless without cash – 3 lessons from averting a cashflow crisis

In this article that I wrote for the good folks […]
October 2, 2019

How many organic users does each of my paid users drive?

For many apps, every paid user results in some organic […]
September 27, 2019

How to measure your mobile marketing ROAS -> 3 different approaches

As I pointed out in my article ROAS is in […]
September 26, 2019

How do you get started with mobile user acquisition as an indie developer with a limited budget?

This is an edited version of an answer I provided […]
September 26, 2019

How to improve your Google Play conversion rates through AB testing.

Once you know your Google Play conversion rates have some […]