May 19, 2026
AppLovin creative specs, how creative sets work, how to add and judge new creatives, what budget a test needs, and which ROAS window (D0, D7, D28) to pick.
May 19, 2026
How to run TikTok ad creative testing: what to vary, how much budget a test needs, how to read results, and the TikTok specs and tools that matter.
May 18, 2026
How to test ad creatives on Meta: what to compare, how many ads, how much budget, how long to run a test and how to read the results.
May 18, 2026
How to grow a subscription app: fix paywall and onboarding before scaling paid acquisition. Trial-to-paid 45-50%, CPT $20-$40, LTV $60-$80.
April 15, 2026
How creative angles differ for podcast vs music-streaming subscription apps, using review-mining, the 3C hook, and SSPP. Qualitative patterns to test.
April 2, 2026
How to build finance and subscription app ad angles from real user pains using review-mining, the 3C hook, and win-state copy. Patterns to test, not benchmarks.
March 31, 2026
Should your Meta campaigns optimize for trial starts or paid conversions? A data-backed framework based on spend level, conversion rates, and signal thresholds.
March 31, 2026
Learn exactly how many free workouts to offer before your fitness app paywall. Data-backed metered paywall strategy that increased trial starts by 140%.
March 29, 2026
A 20-30% subscription app price increase typically drops conversion 7-12% but lifts ARPU 18-24%, netting 5-15% more revenue. Here's the full funnel breakdown.