May 19, 2026
How to test ad creatives on AppLovin in 2026: why testing runs at 5-7 creatives per week (not 50-100), why you upload as creative sets, and why you should not pause underperformers.
May 19, 2026
How to test ad creatives on TikTok in 2026: the 3-second rule, creative specs, A/B testing strategy, how to use the TikTok Creative Center, and how testing differs from Meta.
May 18, 2026
How to test ad creatives on Meta in 2026: build a testing process, aim for 2-3 conversions per day, and know when not to test.
May 18, 2026
How to grow a subscription app: fix paywall and onboarding before scaling paid acquisition. Trial-to-paid 45-50%, CPT $20-$40, LTV $60-$80.
April 15, 2026
How creative angles differ for podcast vs music-streaming subscription apps, using review-mining, the 3C hook, and SSPP. Qualitative patterns to test.
April 2, 2026
How to build finance and subscription app ad angles from real user pains using review-mining, the 3C hook, and win-state copy. Patterns to test, not benchmarks.
April 1, 2026
An honest, qualitative look at money-back guarantees on subscription app paywalls: the risk-reversal psychology, where they help vs. hurt, and why you must test your own funnel.
March 31, 2026
Should your Meta campaigns optimize for trial starts or paid conversions? A data-backed framework based on spend level, conversion rates, and signal thresholds.
March 31, 2026
Learn exactly how many free workouts to offer before your fitness app paywall. Data-backed metered paywall strategy that increased trial starts by 140%.
May 19, 2026
How to test ad creatives on AppLovin in 2026: why testing runs at 5-7 creatives per week (not 50-100), why you upload as creative sets, and why you should not pause underperformers.
May 19, 2026
How to test ad creatives on TikTok in 2026: the 3-second rule, creative specs, A/B testing strategy, how to use the TikTok Creative Center, and how testing differs from Meta.
May 18, 2026
How to test ad creatives on Meta in 2026: build a testing process, aim for 2-3 conversions per day, and know when not to test.
May 18, 2026
How to grow a subscription app: fix paywall and onboarding before scaling paid acquisition. Trial-to-paid 45-50%, CPT $20-$40, LTV $60-$80.
April 15, 2026
How creative angles differ for podcast vs music-streaming subscription apps, using review-mining, the 3C hook, and SSPP. Qualitative patterns to test.
April 2, 2026
How to build finance and subscription app ad angles from real user pains using review-mining, the 3C hook, and win-state copy. Patterns to test, not benchmarks.
April 1, 2026
An honest, qualitative look at money-back guarantees on subscription app paywalls: the risk-reversal psychology, where they help vs. hurt, and why you must test your own funnel.
March 31, 2026
Should your Meta campaigns optimize for trial starts or paid conversions? A data-backed framework based on spend level, conversion rates, and signal thresholds.
March 31, 2026
Learn exactly how many free workouts to offer before your fitness app paywall. Data-backed metered paywall strategy that increased trial starts by 140%.