March 27, 2026
What Meta's Conversions API does for app campaigns: server-side event sharing, why it matters post-ATT, how it fits SDK/MMP/SKAN, and common failure modes.
March 25, 2026
AppsFlyer remarketing findings across its 2020 report and later eCommerce and Performance Index editions, plus current audience-sync coverage.
March 22, 2026
AppsFlyer's State of Fraud for Marketers 2026 in brief: fraud by platform, channel and vertical, the fastest-rising techniques, and how Protect360 works.
March 6, 2026
Complete guide to privacy-first attribution for mobile apps. Master SKAN 4.0, incrementality testing, and privacy-compliant measurement in the post-ATT era.
October 2, 2019
A 2019 spreadsheet method for comparing paid and organic installs, what its trendline means, and why correlation cannot prove incremental organic growth.
April 4, 2019
Video follow-up: when should an early-stage app integrate an MMP? […]