Facebook

April 16, 2026

What is aeo (app event optimization) in Meta ads (2026)

Learn how App Event Optimization (AEO) works in Meta Ads, including costs, campaign structure, event selection, and iOS privacy considerations.
April 13, 2026

How to structure Meta campaigns for creative testing (2026)

Structure Meta creative tests with ABO campaigns, proper budgets per variant, and statistical significance thresholds to scale winners reliably.
April 7, 2026

How to run Meta app ads in multiple countries (2026)

Learn how to structure Meta app ad campaigns across multiple countries with geo-tiering, creative localization benchmarks, and CPI data by market tier for 2026.
April 2, 2026

Why ‘A+AC vs manual?’ is the wrong question for Meta app install advertisers in 2026

A+AC vs manual Meta campaigns: when to use each, how to combine them, and the benchmarks that matter for app growth in 2026.
April 1, 2026

Budget scaling rules for Meta app campaigns that actually work (2026)

Learn the real budget scaling rules for Meta app campaigns in 2026, from the 20% rule to scaling from $1K to $50K/day with specific benchmarks and timelines.
March 31, 2026

The AppsFlyer finding that should end the broad vs interest debate on Meta

Broad targeting on Meta outperforms interest stacks by 15-30% on CPA at $500+/day. Learn when each approach wins for app installs.
March 29, 2026

Why ‘Meta or Apple Search Ads?’ is the wrong question for iOS UA teams

Compare Meta Ads vs Apple Search Ads for iOS app installs: benchmarks, CPI data, scale limits, and when to use each channel.
March 29, 2026

Most app marketers pause spend in the most competitive month. Meta’s data says that’s backwards.

2026 Meta app install CPI benchmarks by category, platform, and placement, plus the creative refresh data that drives 20-30% CPI differences.
March 27, 2026

The Meta CAPI failure mode that makes broken campaigns look healthier than working ones

Learn how to implement Meta's Conversions API for app events step-by-step to recover lost signal, improve EMQ, and reduce CPA on iOS and Android campaigns.
April 16, 2026

What is aeo (app event optimization) in Meta ads (2026)

Learn how App Event Optimization (AEO) works in Meta Ads, including costs, campaign structure, event selection, and iOS privacy considerations.
April 13, 2026

How to structure Meta campaigns for creative testing (2026)

Structure Meta creative tests with ABO campaigns, proper budgets per variant, and statistical significance thresholds to scale winners reliably.
April 7, 2026

How to run Meta app ads in multiple countries (2026)

Learn how to structure Meta app ad campaigns across multiple countries with geo-tiering, creative localization benchmarks, and CPI data by market tier for 2026.
April 2, 2026

Why ‘A+AC vs manual?’ is the wrong question for Meta app install advertisers in 2026

A+AC vs manual Meta campaigns: when to use each, how to combine them, and the benchmarks that matter for app growth in 2026.
April 1, 2026

Budget scaling rules for Meta app campaigns that actually work (2026)

Learn the real budget scaling rules for Meta app campaigns in 2026, from the 20% rule to scaling from $1K to $50K/day with specific benchmarks and timelines.
March 31, 2026

The AppsFlyer finding that should end the broad vs interest debate on Meta

Broad targeting on Meta outperforms interest stacks by 15-30% on CPA at $500+/day. Learn when each approach wins for app installs.
March 29, 2026

Why ‘Meta or Apple Search Ads?’ is the wrong question for iOS UA teams

Compare Meta Ads vs Apple Search Ads for iOS app installs: benchmarks, CPI data, scale limits, and when to use each channel.
March 29, 2026

Most app marketers pause spend in the most competitive month. Meta’s data says that’s backwards.

2026 Meta app install CPI benchmarks by category, platform, and placement, plus the creative refresh data that drives 20-30% CPI differences.
March 27, 2026

The Meta CAPI failure mode that makes broken campaigns look healthier than working ones

Learn how to implement Meta's Conversions API for app events step-by-step to recover lost signal, improve EMQ, and reduce CPA on iOS and Android campaigns.