User Acquisition

Learn how to use Apple Search Ads to grow subscription app revenue by optimizing for trial starts, setting LTV-based CPT targets, and structuring campaigns around subscriber intent.

Learn how to optimize Apple Search Ads conversion rates with custom product pages, keyword alignment, creative testing, and bid strategies.

Apple Search Ads Basic is auto-managed with a $10K cap. Advanced gives full keyword, audience, and bid control. Learn when to use each.

How Apple Search Ads and Meta ads complement each other for app growth, the halo effect between them, and how to measure it honestly.

Apple Search Ads CPT benchmarks range from $0.50 (brand) to $8+ (competitor). Learn when high CPT is still profitable and how to optimize.

Learn the proven 4-campaign Apple Search Ads framework: brand, category, competitor, and discovery. Includes budget allocation, ad group strategy, and scaling tips.

Learn how to create, connect, and test Custom Product Pages in Apple Search Ads to match landing pages to keyword intent and boost conversion rates.

Learn how to bid on competitor keywords in Apple Search Ads with the right structure, bids, custom product pages, and defensive strategy.

Use both broad and exact match in Apple Search Ads. Broad discovers keywords, exact scales winners. Learn the funnel strategy and budget splits.