March 2, 2026
Compare Meta, Google UAC, TikTok, Apple Search Ads, and programmatic networks for mobile app UA. Learn when to use each channel, minimum budgets, and allocation strategies based on retention and ROAS performance.
March 2, 2026
Mobile app CPI ranges from $1-15 by vertical, with iOS costing 20-40% more than Android. Fintech users cost $5-15, gaming $1-4, and subscription $3-8 due to retention and LTV differences.
March 2, 2026
There's no universal "creatives per budget" table. How many ad creatives you need depends on spend, audience size, and fatigue. Here's how to size it.
February 27, 2026
UA buys users via paid channels. Growth Marketing optimizes acquisition, activation, retention, and referral for sustainable growth. UA is a tactic; growth is the strategy.
February 27, 2026
Mobile UA is acquiring app users through paid channels and organic growth. Learn how CPI, CPA, ROAS, and LTV work together to drive profitable user acquisition at scale.
February 27, 2026
The complete guide to mobile user acquisition: paid channels, creative strategy, attribution, benchmarks, budgeting, and scaling from $10K to $500K+ monthly spend.
June 26, 2020
This has been a tumultuous week for us in mobile […]
March 6, 2020
“Audiences are the new oil” – was the first of […]
December 23, 2019
In this article that I wrote for the Pollen VC […]
March 2, 2026
Compare Meta, Google UAC, TikTok, Apple Search Ads, and programmatic networks for mobile app UA. Learn when to use each channel, minimum budgets, and allocation strategies based on retention and ROAS performance.
March 2, 2026
Mobile app CPI ranges from $1-15 by vertical, with iOS costing 20-40% more than Android. Fintech users cost $5-15, gaming $1-4, and subscription $3-8 due to retention and LTV differences.
March 2, 2026
There's no universal "creatives per budget" table. How many ad creatives you need depends on spend, audience size, and fatigue. Here's how to size it.
February 27, 2026
UA buys users via paid channels. Growth Marketing optimizes acquisition, activation, retention, and referral for sustainable growth. UA is a tactic; growth is the strategy.
February 27, 2026
Mobile UA is acquiring app users through paid channels and organic growth. Learn how CPI, CPA, ROAS, and LTV work together to drive profitable user acquisition at scale.
February 27, 2026
The complete guide to mobile user acquisition: paid channels, creative strategy, attribution, benchmarks, budgeting, and scaling from $10K to $500K+ monthly spend.
June 26, 2020
This has been a tumultuous week for us in mobile […]
March 6, 2020
“Audiences are the new oil” – was the first of […]
December 23, 2019
In this article that I wrote for the Pollen VC […]