March 28, 2026
Learn how mobile app retargeting works in 2026, including iOS ATT limitations, Android strategies, deep linking, costs, and ROI benchmarks vs prospecting.
March 28, 2026
Creative testing vs. audience testing for mobile ads: which drives better CPA in 2026? Data-backed comparison with benchmarks and tactical guidance.
March 28, 2026
How to navigate fintech ad compliance on Meta, Google, TikTok, and Apple Search Ads. Platform policies, disclaimers, and approval strategies for 2026.
March 28, 2026
Learn how SKAdNetwork (SKAN) works, including conversion values, postback timing, crowd anonymity tiers, and campaign strategies for iOS UA.
March 27, 2026
Education app UA costs drop 35-50% during seasonal peaks. Learn the seasonal framework, creative pipeline, and channel strategy to maximize ROAS.
March 26, 2026
AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026
AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.
March 28, 2026
Learn how mobile app retargeting works in 2026, including iOS ATT limitations, Android strategies, deep linking, costs, and ROI benchmarks vs prospecting.
March 28, 2026
Creative testing vs. audience testing for mobile ads: which drives better CPA in 2026? Data-backed comparison with benchmarks and tactical guidance.
March 28, 2026
How to navigate fintech ad compliance on Meta, Google, TikTok, and Apple Search Ads. Platform policies, disclaimers, and approval strategies for 2026.
March 28, 2026
Learn how SKAdNetwork (SKAN) works, including conversion values, postback timing, crowd anonymity tiers, and campaign strategies for iOS UA.
March 27, 2026
Education app UA costs drop 35-50% during seasonal peaks. Learn the seasonal framework, creative pipeline, and channel strategy to maximize ROAS.
March 26, 2026
AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026
AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.