March 6, 2026
Video dominates social app installs (28% lower CPI), but playables win on Google. Match format to channel intent, not production preference.
March 5, 2026
Master Apple Search Ads with proven strategies for keyword research, match types, Custom Product Pages, and cost per tap optimization. Expert guide from $30M+ in managed spend.
March 4, 2026
Scale mobile ad spend without losing ROAS by prioritizing creative velocity over budget increases. Learn the 30-day sprint framework and three scaling phases used at RocketShip HQ.
March 2, 2026
Learn what CPI means for mobile apps, see benchmarks by category, and discover strategies to lower your cost per install.
March 2, 2026
ROAS measures revenue per ad dollar spent. Learn the formula, how to calculate D1/D7/D30 ROAS, set targets by vertical, and optimize profitable campaigns.
March 2, 2026
Set mobile UA budgets using payback period, target CPI, or revenue percentage methods. Allocate 60% to best channels, scale at 3x+ ROAS, and adjust monthly based on LTV data.
March 2, 2026
Compare Meta, Google UAC, TikTok, Apple Search Ads, and programmatic networks for mobile app UA. Learn when to use each channel, minimum budgets, and allocation strategies based on retention and ROAS performance.
March 2, 2026
Mobile app CPI ranges from $1-15 by vertical, with iOS costing 20-40% more than Android. Fintech users cost $5-15, gaming $1-4, and subscription $3-8 due to retention and LTV differences.
March 2, 2026
Creative volume scales with budget: $10k needs 40-60/month, $100k needs 100-160/month, $1M+ needs 320-400+. Underproduction kills ROAS within weeks. Here's how to scale smart.
March 6, 2026
Video dominates social app installs (28% lower CPI), but playables win on Google. Match format to channel intent, not production preference.
March 5, 2026
Master Apple Search Ads with proven strategies for keyword research, match types, Custom Product Pages, and cost per tap optimization. Expert guide from $30M+ in managed spend.
March 4, 2026
Scale mobile ad spend without losing ROAS by prioritizing creative velocity over budget increases. Learn the 30-day sprint framework and three scaling phases used at RocketShip HQ.
March 2, 2026
Learn what CPI means for mobile apps, see benchmarks by category, and discover strategies to lower your cost per install.
March 2, 2026
ROAS measures revenue per ad dollar spent. Learn the formula, how to calculate D1/D7/D30 ROAS, set targets by vertical, and optimize profitable campaigns.
March 2, 2026
Set mobile UA budgets using payback period, target CPI, or revenue percentage methods. Allocate 60% to best channels, scale at 3x+ ROAS, and adjust monthly based on LTV data.
March 2, 2026
Compare Meta, Google UAC, TikTok, Apple Search Ads, and programmatic networks for mobile app UA. Learn when to use each channel, minimum budgets, and allocation strategies based on retention and ROAS performance.
March 2, 2026
Mobile app CPI ranges from $1-15 by vertical, with iOS costing 20-40% more than Android. Fintech users cost $5-15, gaming $1-4, and subscription $3-8 due to retention and LTV differences.
March 2, 2026
Creative volume scales with budget: $10k needs 40-60/month, $100k needs 100-160/month, $1M+ needs 320-400+. Underproduction kills ROAS within weeks. Here's how to scale smart.