March 28, 2026
Learn how SKAdNetwork (SKAN) works, including conversion values, postback timing, crowd anonymity tiers, and campaign strategies for iOS UA.
March 27, 2026
Education app UA costs drop 35-50% during seasonal peaks. Learn the seasonal framework, creative pipeline, and channel strategy to maximize ROAS.
March 26, 2026
AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026
AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.
March 23, 2026
TikTok delivers lower CPIs ($1.50-$3.00) and massive scale, while Instagram Reels drives 20-35% better retention. Here's how to choose in 2026.
March 22, 2026
AppsFlyer's 2026 eCommerce report: 12.3% median install-to-purchase rate, $3.87 CPI, and 8.1% D30 retention. Full UA and retention benchmarks inside.
March 20, 2026
Learn how to run Apple Search Ads in multiple countries with localized keywords, separate campaign structures, and custom product pages to lower CPAs.
March 28, 2026
Learn how SKAdNetwork (SKAN) works, including conversion values, postback timing, crowd anonymity tiers, and campaign strategies for iOS UA.
March 27, 2026
Education app UA costs drop 35-50% during seasonal peaks. Learn the seasonal framework, creative pipeline, and channel strategy to maximize ROAS.
March 26, 2026
AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026
AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.
March 23, 2026
TikTok delivers lower CPIs ($1.50-$3.00) and massive scale, while Instagram Reels drives 20-35% better retention. Here's how to choose in 2026.
March 22, 2026
AppsFlyer's 2026 eCommerce report: 12.3% median install-to-purchase rate, $3.87 CPI, and 8.1% D30 retention. Full UA and retention benchmarks inside.
March 20, 2026
Learn how to run Apple Search Ads in multiple countries with localized keywords, separate campaign structures, and custom product pages to lower CPAs.