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User Acquisition

April 18, 2026

Why are my Google app campaign cpis higher than Meta? (2026)

24 min read | Updated April 2026 Google App Campaigns […]
April 17, 2026

How to read Google app campaign reports and asset performance (2026)

Learn how to read Google App Campaign asset ratings, network reports, and conversion paths to optimize creative performance and reduce
April 16, 2026

131 Cal AI ads analyzed: 3 big growth gaps

In this episode, I break down the ad strategy behind […]
April 16, 2026

What is aeo (app event optimization) in Meta ads (2026)

Learn how App Event Optimization (AEO) works in Meta Ads, including costs, campaign structure, event selection, and iOS privacy considerations.
April 16, 2026

How to use Google App Campaigns for subscription apps

A practical, honest guide to running Google App Campaigns for subscription apps: how the automation works, what assets and events to feed it, and how to measure results.
April 15, 2026

What is the difference between Google App Campaigns and Performance Max? (2026)

Google App Campaigns focus on app installs via Play Store and YouTube. Performance Max covers web + app across all Google surfaces. Here's when to use each.
April 14, 2026

Should you use tcpi, tcpa, or troas bidding in Google App Campaigns? (2026)

tCPI for volume, tCPA for conversions, tROAS for revenue. Learn minimum thresholds, transition strategies, and benchmarks for Google App Campaign bidding in 2026.
April 13, 2026

How to optimize Google App Campaigns for better performance (2026)

Learn how to optimize Google App Campaigns with asset reporting, conversion events, bid strategy, geo targeting, and Asset Excellence for lower CPA.
April 10, 2026

What creative assets do you need for Google App Campaigns? (2026)

Complete guide to Google App Campaign creative assets: specs for text, images, videos, and HTML5 playables, plus best practices for how Google mixes and matches them.
April 18, 2026

Why are my Google app campaign cpis higher than Meta? (2026)

24 min read | Updated April 2026 Google App Campaigns […]
April 17, 2026

How to read Google app campaign reports and asset performance (2026)

Learn how to read Google App Campaign asset ratings, network reports, and conversion paths to optimize creative performance and reduce
April 16, 2026

131 Cal AI ads analyzed: 3 big growth gaps

In this episode, I break down the ad strategy behind […]
April 16, 2026

What is aeo (app event optimization) in Meta ads (2026)

Learn how App Event Optimization (AEO) works in Meta Ads, including costs, campaign structure, event selection, and iOS privacy considerations.
April 16, 2026

How to use Google App Campaigns for subscription apps

A practical, honest guide to running Google App Campaigns for subscription apps: how the automation works, what assets and events to feed it, and how to measure results.
April 15, 2026

What is the difference between Google App Campaigns and Performance Max? (2026)

Google App Campaigns focus on app installs via Play Store and YouTube. Performance Max covers web + app across all Google surfaces. Here's when to use each.
April 14, 2026

Should you use tcpi, tcpa, or troas bidding in Google App Campaigns? (2026)

tCPI for volume, tCPA for conversions, tROAS for revenue. Learn minimum thresholds, transition strategies, and benchmarks for Google App Campaign bidding in 2026.
April 13, 2026

How to optimize Google App Campaigns for better performance (2026)

Learn how to optimize Google App Campaigns with asset reporting, conversion events, bid strategy, geo targeting, and Asset Excellence for lower CPA.
April 10, 2026

What creative assets do you need for Google App Campaigns? (2026)

Complete guide to Google App Campaign creative assets: specs for text, images, videos, and HTML5 playables, plus best practices for how Google mixes and matches them.