User Acquisition

20 min read | Updated April 2026 Google App Campaigns […]

Google App Campaigns focus on app installs via Play Store and YouTube. Performance Max covers web + app across all Google surfaces. Here's when to use each.

tCPI for volume, tCPA for conversions, tROAS for revenue. Learn minimum thresholds, transition strategies, and benchmarks for Google App Campaign bidding in 2026.

Learn how to optimize Google App Campaigns with asset reporting, conversion events, bid strategy, geo targeting, and Asset Excellence for lower CPA.

Complete guide to Google App Campaign creative assets: specs for text, images, videos, and HTML5 playables, plus best practices for how Google mixes and matches them.

Influencer-driven e-commerce app installs cost $1.50-$3.20 CPI. Learn sourcing, attribution, creative formats, and scaling tactics for 2026.

Google App Campaigns use ML for all targeting. Learn how creatives, conversion events, and campaign structure control who sees your ads in 2026.

Complete 2026 guide to Google App Campaigns: setup, bidding (tCPI, tCPA, tROAS), creative strategy, placement distribution, and benchmarks by vertical.

Sensor Tower's 2026 report shows $150B global app revenue (+13.4% YoY) with AI tools growing 74%. Key benchmarks by region, category, and CPI.