March 24, 2026
Singular's 2026 SKAN benchmarks show 35-47% null rates persist, SKAN 4.0 at 18% adoption, and top advertisers using 50+ conversion values see 2.3x better ROAS.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 24, 2026
Adapty's 2026 subscription app benchmarks: 53% median trial-to-paid conversion, optimal $9.99/mo pricing, and paywall timing strategies that drive 2.1x more trial starts.
March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.
March 23, 2026
AppLovin's 2026 creative report: top 10% produce 47 concepts/month, refresh every 11 days, and allocate 38% of budget to creative production.
March 23, 2026
TikTok's 2026 app install benchmarks: $1.72 median CPI, Spark Ads cut costs 27%, and VBO campaigns now drive 34% of all spend. Full data by vertical.
March 22, 2026
2026 Apple Search Ads benchmarks: median CPT is $1.02 (+14% YoY), brand keywords convert at 52.3%, and long-tail generics offer the best CPA at $9.64.
March 22, 2026
AppsFlyer's 2026 eCommerce report: 12.3% median install-to-purchase rate, $3.87 CPI, and 8.1% D30 retention. Full UA and retention benchmarks inside.
March 22, 2026
Mobile ad fraud hits 22% of non-organic installs globally. See fraud rates by region, category, OS, and fraud type with protection benchmarks.
March 24, 2026
Singular's 2026 SKAN benchmarks show 35-47% null rates persist, SKAN 4.0 at 18% adoption, and top advertisers using 50+ conversion values see 2.3x better ROAS.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 24, 2026
Adapty's 2026 subscription app benchmarks: 53% median trial-to-paid conversion, optimal $9.99/mo pricing, and paywall timing strategies that drive 2.1x more trial starts.
March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.
March 23, 2026
AppLovin's 2026 creative report: top 10% produce 47 concepts/month, refresh every 11 days, and allocate 38% of budget to creative production.
March 23, 2026
TikTok's 2026 app install benchmarks: $1.72 median CPI, Spark Ads cut costs 27%, and VBO campaigns now drive 34% of all spend. Full data by vertical.
March 22, 2026
2026 Apple Search Ads benchmarks: median CPT is $1.02 (+14% YoY), brand keywords convert at 52.3%, and long-tail generics offer the best CPA at $9.64.
March 22, 2026
AppsFlyer's 2026 eCommerce report: 12.3% median install-to-purchase rate, $3.87 CPI, and 8.1% D30 retention. Full UA and retention benchmarks inside.
March 22, 2026
Mobile ad fraud hits 22% of non-organic installs globally. See fraud rates by region, category, OS, and fraud type with protection benchmarks.