March 26, 2026
RevenueCat State of Subscription Apps benchmarks: hard paywalls convert ~5x better (10.7% vs 2.1%) and earn ~8x the RPI, but ~72% of annual subs churn in year one. Trial, paywall, AI, and churn data.
March 26, 2026
AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026
AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 25, 2026
2026 ad format benchmarks: playable ads hit 4.8 IPM vs 2.9 for video. Creative fatigue now hits in 9.2 days. Full data by vertical and platform.
March 25, 2026
Turn organic posts into paid ads the right way: keep the native feel, add a 3-second hook, a non-pushy CTA, and a win-state end card. Check safe zones.
March 25, 2026
Only 15% of apps run retargeting post-ATT. See benchmarks on conversion lift, CPA, and iOS impact from AppsFlyer's 2025 data.
March 24, 2026
Singular's 2026 SKAN benchmarks show 35-47% null rates persist, SKAN 4.0 at 18% adoption, and top advertisers using 50+ conversion values see 2.3x better ROAS.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 24, 2026
Adapty's 2026 subscription app benchmarks: 53% median trial-to-paid conversion, optimal $9.99/mo pricing, and paywall timing strategies that drive 2.1x more trial starts.
March 26, 2026
RevenueCat State of Subscription Apps benchmarks: hard paywalls convert ~5x better (10.7% vs 2.1%) and earn ~8x the RPI, but ~72% of annual subs churn in year one. Trial, paywall, AI, and churn data.
March 26, 2026
AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026
AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 25, 2026
2026 ad format benchmarks: playable ads hit 4.8 IPM vs 2.9 for video. Creative fatigue now hits in 9.2 days. Full data by vertical and platform.
March 25, 2026
Turn organic posts into paid ads the right way: keep the native feel, add a 3-second hook, a non-pushy CTA, and a win-state end card. Check safe zones.
March 25, 2026
Only 15% of apps run retargeting post-ATT. See benchmarks on conversion lift, CPA, and iOS impact from AppsFlyer's 2025 data.
March 24, 2026
Singular's 2026 SKAN benchmarks show 35-47% null rates persist, SKAN 4.0 at 18% adoption, and top advertisers using 50+ conversion values see 2.3x better ROAS.
March 24, 2026
Adjust's 2026 app growth report: global installs up 8.2%, iOS CPIs rose 12%, fraud at a 4-year low of 6.8%. Full benchmarks inside.
March 24, 2026
Adapty's 2026 subscription app benchmarks: 53% median trial-to-paid conversion, optimal $9.99/mo pricing, and paywall timing strategies that drive 2.1x more trial starts.