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Growth

March 30, 2026

Most app marketers pick animated for lower CPIs. AppsFlyer’s retention data suggests they’re optimizing the wrong metric.

Animated ads win on cost and velocity; live-action wins on trust and conversions. See benchmarks, costs, and when to use each format.
March 30, 2026

The data.ai finding that should end your obsession with audience targeting

How one meditation app cut CPA 43% by replacing audience targeting with segment-specific creatives. The creative-as-targeting playbook for post-ATT mobile UA.
March 29, 2026

Why ‘how do I make better creatives?’ is the wrong question for mobile game UA teams

Learn how top mobile gaming studios maintain creative velocity of 50-120+ ad variants per week to sustain UA scale in 2026.
March 29, 2026

The web-to-app funnel mistake that’s quietly burning your branded search budget

Web-to-app funnels save subscription apps 12-27% in commissions. See benchmarks, landing page conversion rates, and A/B testing strategies.
March 29, 2026

Most app marketers pause spend in the most competitive month. Meta’s data says that’s backwards.

2026 Meta app install CPI benchmarks by category, platform, and placement, plus the creative refresh data that drives 20-30% CPI differences.
March 28, 2026

Most app marketers trust their retargeting ROAS. Holdout tests tell a different story.

Learn how mobile app retargeting works in 2026, including iOS ATT limitations, Android strategies, deep linking, costs, and ROI benchmarks vs prospecting.
March 28, 2026

Why ‘who should we target?’ is the wrong question for mobile ad performance in 2026

Creative testing vs. audience testing for mobile ads: which drives better CPA in 2026? Data-backed comparison with benchmarks and tactical guidance.
March 28, 2026

Why fully AI-generated mobile creative keeps losing (and the sequence that fixes it)

AI accelerates mobile ad production but cannot replace human creative strategists. Learn the hybrid model that delivers 3-4x more creative at lower CPA.
March 28, 2026

Why ‘did attribution fail?’ is the wrong question to ask about null SKAN postbacks

Learn how SKAdNetwork (SKAN) works, including conversion values, postback timing, crowd anonymity tiers, and campaign strategies for iOS UA.
March 30, 2026

Most app marketers pick animated for lower CPIs. AppsFlyer’s retention data suggests they’re optimizing the wrong metric.

Animated ads win on cost and velocity; live-action wins on trust and conversions. See benchmarks, costs, and when to use each format.
March 30, 2026

The data.ai finding that should end your obsession with audience targeting

How one meditation app cut CPA 43% by replacing audience targeting with segment-specific creatives. The creative-as-targeting playbook for post-ATT mobile UA.
March 29, 2026

Why ‘how do I make better creatives?’ is the wrong question for mobile game UA teams

Learn how top mobile gaming studios maintain creative velocity of 50-120+ ad variants per week to sustain UA scale in 2026.
March 29, 2026

The web-to-app funnel mistake that’s quietly burning your branded search budget

Web-to-app funnels save subscription apps 12-27% in commissions. See benchmarks, landing page conversion rates, and A/B testing strategies.
March 29, 2026

Most app marketers pause spend in the most competitive month. Meta’s data says that’s backwards.

2026 Meta app install CPI benchmarks by category, platform, and placement, plus the creative refresh data that drives 20-30% CPI differences.
March 28, 2026

Most app marketers trust their retargeting ROAS. Holdout tests tell a different story.

Learn how mobile app retargeting works in 2026, including iOS ATT limitations, Android strategies, deep linking, costs, and ROI benchmarks vs prospecting.
March 28, 2026

Why ‘who should we target?’ is the wrong question for mobile ad performance in 2026

Creative testing vs. audience testing for mobile ads: which drives better CPA in 2026? Data-backed comparison with benchmarks and tactical guidance.
March 28, 2026

Why fully AI-generated mobile creative keeps losing (and the sequence that fixes it)

AI accelerates mobile ad production but cannot replace human creative strategists. Learn the hybrid model that delivers 3-4x more creative at lower CPA.
March 28, 2026

Why ‘did attribution fail?’ is the wrong question to ask about null SKAN postbacks

Learn how SKAdNetwork (SKAN) works, including conversion values, postback timing, crowd anonymity tiers, and campaign strategies for iOS UA.