March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.
March 23, 2026
AppLovin's 2026 creative report: top 10% produce 47 concepts/month, refresh every 11 days, and allocate 38% of budget to creative production.
March 23, 2026
What TikTok's real performance data shows for app installs: TikTok's Adjust meta-analysis reports 19% more assisted installs, 40-65% lower CPI by category, 8% lower uninstalls. Plus honest CPI ranges and Spark Ads guidance.
March 22, 2026
2026 Apple Search Ads benchmarks: median CPT is $1.02 (+14% YoY), brand keywords convert at 52.3%, and long-tail generics offer the best CPA at $9.64.
March 22, 2026
AppsFlyer's 2026 eCommerce report: 12.3% median install-to-purchase rate, $3.87 CPI, and 8.1% D30 retention. Full UA and retention benchmarks inside.
March 22, 2026
Mobile ad fraud hits 22% of non-organic installs globally. See fraud rates by region, category, OS, and fraud type with protection benchmarks.
March 20, 2026
Learn how to run Apple Search Ads in multiple countries with localized keywords, separate campaign structures, and custom product pages to lower CPAs.
March 20, 2026
Learn how to use Apple Search Ads to grow subscription app revenue by optimizing for trial starts, setting LTV-based CPT targets, and structuring campaigns around subscriber intent.
March 20, 2026
Learn how to optimize Apple Search Ads conversion rates with custom product pages, keyword alignment, creative testing, and bid strategies.
March 23, 2026
Unity/Liftoff 2025-2026 mobile gaming benchmarks: CPIs from $0.18 (hyper-casual) to $6.50 (RPG iOS US), ROAS targets, retention data, and seasonal trends by genre.
March 23, 2026
AppLovin's 2026 creative report: top 10% produce 47 concepts/month, refresh every 11 days, and allocate 38% of budget to creative production.
March 23, 2026
What TikTok's real performance data shows for app installs: TikTok's Adjust meta-analysis reports 19% more assisted installs, 40-65% lower CPI by category, 8% lower uninstalls. Plus honest CPI ranges and Spark Ads guidance.
March 22, 2026
2026 Apple Search Ads benchmarks: median CPT is $1.02 (+14% YoY), brand keywords convert at 52.3%, and long-tail generics offer the best CPA at $9.64.
March 22, 2026
AppsFlyer's 2026 eCommerce report: 12.3% median install-to-purchase rate, $3.87 CPI, and 8.1% D30 retention. Full UA and retention benchmarks inside.
March 22, 2026
Mobile ad fraud hits 22% of non-organic installs globally. See fraud rates by region, category, OS, and fraud type with protection benchmarks.
March 20, 2026
Learn how to run Apple Search Ads in multiple countries with localized keywords, separate campaign structures, and custom product pages to lower CPAs.
March 20, 2026
Learn how to use Apple Search Ads to grow subscription app revenue by optimizing for trial starts, setting LTV-based CPT targets, and structuring campaigns around subscriber intent.
March 20, 2026
Learn how to optimize Apple Search Ads conversion rates with custom product pages, keyword alignment, creative testing, and bid strategies.