April 30, 2026
The best hooks are discovered, not invented. The hooks that […]
April 29, 2026
The winning AI-creative teams test faster, learn faster. The lever isn't production speed. It's iteration speed plus disciplined human curation.
April 29, 2026
Draw Something hit 50M installs in 50 days. I interviewed the founder. From his insights + my Words With Friends experience: what virality takes in 2026.
April 21, 2026
How ATT reshaped mobile advertising: opt-in rates, measurement shifts, platform adaptations, and what marketers must do differently in 2026.
April 20, 2026
Learn how to combine Google UAC and Meta Ads for mobile app UA in 2026 with proven budget splits, creative strategies, and deduplication methods.
April 19, 2026
Learn how to structure, localize, and optimize Google App Campaigns across US, EU, APAC, and LATAM with regional CPI benchmarks and bid strategies.
April 19, 2026
If you manage mobile marketing campaigns, you know the morning routine. Open your MMP, check each channel, copy numbers into a spreadsheet. Here is how I replaced all of that with a four-word command using AppsFlyer MCP and Claude Code.
April 18, 2026
24 min read | Updated April 2026 Google App Campaigns […]
April 17, 2026
Learn how creative diversity protects mobile UA accounts from fatigue, how many concepts you need monthly, and the three dimensions of diversity that stabilize CPA.
April 30, 2026
The best hooks are discovered, not invented. The hooks that […]
April 29, 2026
The winning AI-creative teams test faster, learn faster. The lever isn't production speed. It's iteration speed plus disciplined human curation.
April 29, 2026
Draw Something hit 50M installs in 50 days. I interviewed the founder. From his insights + my Words With Friends experience: what virality takes in 2026.
April 21, 2026
How ATT reshaped mobile advertising: opt-in rates, measurement shifts, platform adaptations, and what marketers must do differently in 2026.
April 20, 2026
Learn how to combine Google UAC and Meta Ads for mobile app UA in 2026 with proven budget splits, creative strategies, and deduplication methods.
April 19, 2026
Learn how to structure, localize, and optimize Google App Campaigns across US, EU, APAC, and LATAM with regional CPI benchmarks and bid strategies.
April 19, 2026
If you manage mobile marketing campaigns, you know the morning routine. Open your MMP, check each channel, copy numbers into a spreadsheet. Here is how I replaced all of that with a four-word command using AppsFlyer MCP and Claude Code.
April 18, 2026
24 min read | Updated April 2026 Google App Campaigns […]
April 17, 2026
Learn how creative diversity protects mobile UA accounts from fatigue, how many concepts you need monthly, and the three dimensions of diversity that stabilize CPA.