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October 19, 2026

How a Skill-Based Gaming Platform Cut Cost per Purchase by 57% on Meta

How we built a creative-testing engine for a real-money skill gaming platform, got past the trust barrier in one of Meta's hardest categories, and cut cost per purchase by 57%.
October 1, 2026

I pulled 2,856 of Suno’s ads to ROAST their creative strategy

Suno's top 10 ads by impressions and every creative they launched in four weeks: what's working, what they're leaving on the table, and what you could borrow.
September 27, 2026

I pulled 12,000 ads from the top 4 AI language learning apps

One week of ads from BetterSpeak, Praktika, Linguza and Learna: what they are testing, and what you could borrow.
September 10, 2026

My Drama ran 14,000 ads and got banned by Meta. Here’s what crossed the line, and six themes that don’t.

I analyzed roughly 14,000 My Drama ads before Meta disabled […]
August 18, 2026

I deconstructed 1,000+ BibleChat reviews and 160 ad creatives. Here’s how I’d 2x their creative-led growth.

I deconstructed 1,000+ BibleChat App Store reviews and 160 of […]
August 16, 2026

Team Spotlight – Fatima: Curious. Creative. Adaptable.

Meet Fatima, she brings a thoughtful mix of strategy and […]
August 16, 2026

Team Spotlight – Kartik: Agile. Driven. Curious

Meet Kartik, an agile, driven, and curious thinker who has […]
August 6, 2026

I analyzed 100+ Facetune ads with AI. Here’s how I’d 2x their growth as their creative strategist.

I analyzed 100+ Facetune ads and 1,000+ reviews. Their best-performing […]
July 23, 2026

I analyzed 126 Wispr Flow ads with AI. Here’s how I’d 2x their growth as their creative strategist.

I analyzed 126 Wispr Flow ads and 1,025 reviews. Wispr […]