rocketship hq

How to advertise apps whose value is hard to show: connect the problem to a credible outcome, use truthful stories, and test creative ideas.

Learn when humor boosts mobile ad performance (30-45% lower CPIs) and when it backfires. Proven structures, cultural tips, and category benchmarks.

Learn how to create testimonial ads that convert for mobile apps: formats, compliance, benchmarks, and a 3-tier production pipeline for 2026.

What to put on the end card of a mobile app ad, what Apple and Google require for store badges, and how end cards differ on Meta, TikTok and ad networks.

Which font social video overlays use, how big to make it, where to place it so platform buttons don't cover it, and how to write overlays that get read.

A creative concept is the idea an ad bets on; a variant is the same idea presented differently. How to tell them apart and why to count them separately.

Which free and paid tools show competitor app ads, how to interpret their delivery signals, and how to turn what you find into original creative briefs.

When a carousel beats a single image or video for app installs, how to order the cards, Meta's current specs, and what TikTok and Google support.