March 24, 2026
What Adapty's State of In-App Subscriptions report really says: subscription prices, conversion, retention and revenue benchmarks, plus what Adapty costs.
March 23, 2026
Liftoff and Singular's 2025 casual gaming benchmarks: CPI, day-30 ROAS and install sources, with platform and genre comparisons.
March 23, 2026
Instagram Reels or TikTok for app install ads: how each is bought, which to start with, what the independent rankings say, and how creative differs.
March 23, 2026
A plain-English guide to what a lookalike audience is in Meta ads, how it is built from a seed, and why post-ATT automation has reduced its role.
March 23, 2026
The State of Creative Optimization 2025 is AppsFlyer's report, not AppLovin's. Its key findings on spend, hooks, UGC and retention, plus playable IPM data.
March 23, 2026
What TikTok's own install data, AppsFlyer's 2025 rankings and TikTok's Spark Ads figures say about TikTok for app installs, and how to judge it yourself.
March 22, 2026
AppsFlyer's 2025 State of eCommerce App Marketing in brief: $16.4B on remarketing, budgets moving to Europe, iOS buyer loyalty, web-to-app and fraud.
March 22, 2026
AppsFlyer's State of Fraud for Marketers 2026 in brief: fraud by platform, channel and vertical, the fastest-rising techniques, and how Protect360 works.
March 20, 2026
Expand Apple Search Ads to new countries: which markets first, when to group or split countries, local keywords, product pages, currency and budgets.