growth marketing

Apple Ads for subscription apps: connect attribution to trials and paid subscriptions, define cost per conversion, and set bids from your own economics.

Which conversion rates Apple Search Ads reports, and the levers that move them: keyword relevance, custom product pages, your store page and audiences.

Apple Ads Basic vs Advanced, checked against Apple's docs: budget cap, pricing, placements, keywords, reporting, and when to move from one to the other.

How Apple Search Ads and Meta ads complement each other for app growth, the halo effect between them, and how to measure it honestly.

The four-campaign Apple Search Ads structure Apple itself recommends: brand, category, competitor and discovery, with match types, negatives and budgets.

What custom product pages are, how to build them in App Store Connect, how to use them in Apple Search Ads campaigns, and how to tell if they work.

Apple lets you bid on competitor names in Apple Search Ads. What Apple's trademark rules say, how to set up a competitor campaign, and how to judge it.

How broad match, exact match and Search Match work in Apple Search Ads, and how to run them together so discovery feeds the keywords you scale.

How to research, sort and bid on Apple Search Ads keywords, when to use exact, broad and Search Match, and how to use negative keywords to stop waste.