March 28, 2026
How to build dating app ads native to TikTok, Instagram, and Snapchat using the 3C hook, the 4-layer hook system, and platform-native format craft.
March 28, 2026
How SKAdNetwork works: who does what, the three conversion windows, fine and coarse values, crowd anonymity tiers and why postbacks come back empty.
March 27, 2026
When entertainment subscription apps should run promotions, how to structure offers for new subscribers, and how to spot pulled-forward demand.
March 27, 2026
What Meta's Conversions API does for app campaigns: server-side event sharing, why it matters post-ATT, how it fits SDK/MMP/SKAN, and common failure modes.
March 27, 2026
How Noom's long web quiz funnel works, why web funnels gained after Apple's ATT, what to copy for your own app, and what not to send to Meta.
March 27, 2026
Plan education app campaigns around your own seasonal demand: prepare creative, scale on cost per conversion and use current App Store tools.
March 27, 2026
What Meta's and TikTok's current ad policies say about before-and-after images, and how AI photo apps make, test and scale transformation ads.
March 27, 2026
How to make and judge subscription app ads: what to lead with, how to show prices and trials, and which formats and funnels to test.
March 26, 2026
Estimate how many creative tests an AI app can fund, distinguish tests from ad counts, and diagnose fatigue without invented weekly benchmarks.