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March 31, 2026

TikTok ad creative for fintech and banking apps

How to build TikTok ad creative for fintech and banking apps: review-mined money pains, trust and risk-reversal angles, and the 3C hook.
March 31, 2026

How to use TikTok ads for fitness app growth (2026)

22 min read | Updated March 2026 TikTok is the […]
March 31, 2026

The AppsFlyer finding that should end the broad vs interest debate on Meta

Broad targeting on Meta outperforms interest stacks by 15-30% on CPA at $500+/day. Learn when each approach wins for app installs.
March 31, 2026

Most subscription apps optimize Meta for trial starts. RevenueCat’s data suggests that’s backwards.

Should your Meta campaigns optimize for trial starts or paid conversions? A data-backed framework based on spend level, conversion rates, and signal thresholds.
March 31, 2026

Most fitness apps gate workouts immediately. The subscription data says that’s backwards.

Learn exactly how many free workouts to offer before your fitness app paywall. Data-backed metered paywall strategy that increased trial starts by 140%.
March 30, 2026

The AppsFlyer Performance Index finding that should stop you from adding a fourth UA channel

Learn when to expand mobile UA to multiple channels, with CPI benchmarks, budget thresholds, and creative strategies for 2025-2026.
March 30, 2026

The Adapty benchmark that should make fitness apps rethink hard paywalls

Fitness app paywall benchmarks, pricing, and A/B testing strategies for 2026. Data-backed guide with conversion rates and optimization tactics.
March 30, 2026

How to advertise a social networking app (2026)

Learn how to advertise a social networking app in 2026: geo-targeting for critical mass, viral loop engineering, activation optimization, and benchmarks for CPI, retention, and K-factor.
March 30, 2026

Animated vs live-action ads for mobile apps: how to decide (and test)

Animated or live-action for your mobile app ads? There's no universal winner. How to choose between the two formats and test them with discipline.
March 31, 2026

TikTok ad creative for fintech and banking apps

How to build TikTok ad creative for fintech and banking apps: review-mined money pains, trust and risk-reversal angles, and the 3C hook.
March 31, 2026

How to use TikTok ads for fitness app growth (2026)

22 min read | Updated March 2026 TikTok is the […]
March 31, 2026

The AppsFlyer finding that should end the broad vs interest debate on Meta

Broad targeting on Meta outperforms interest stacks by 15-30% on CPA at $500+/day. Learn when each approach wins for app installs.
March 31, 2026

Most subscription apps optimize Meta for trial starts. RevenueCat’s data suggests that’s backwards.

Should your Meta campaigns optimize for trial starts or paid conversions? A data-backed framework based on spend level, conversion rates, and signal thresholds.
March 31, 2026

Most fitness apps gate workouts immediately. The subscription data says that’s backwards.

Learn exactly how many free workouts to offer before your fitness app paywall. Data-backed metered paywall strategy that increased trial starts by 140%.
March 30, 2026

The AppsFlyer Performance Index finding that should stop you from adding a fourth UA channel

Learn when to expand mobile UA to multiple channels, with CPI benchmarks, budget thresholds, and creative strategies for 2025-2026.
March 30, 2026

The Adapty benchmark that should make fitness apps rethink hard paywalls

Fitness app paywall benchmarks, pricing, and A/B testing strategies for 2026. Data-backed guide with conversion rates and optimization tactics.
March 30, 2026

How to advertise a social networking app (2026)

Learn how to advertise a social networking app in 2026: geo-targeting for critical mass, viral loop engineering, activation optimization, and benchmarks for CPI, retention, and K-factor.
March 30, 2026

Animated vs live-action ads for mobile apps: how to decide (and test)

Animated or live-action for your mobile app ads? There's no universal winner. How to choose between the two formats and test them with discipline.