March 31, 2026
What broad and interest targeting mean in Meta's app promotion setup today, when an interest control is worth it, and how to test one against broad.
March 31, 2026
Choose trial or paid optimization on Meta using conversion volume, trial length and attribution windows, then compare mature cost and revenue.
March 31, 2026
Hard paywall, freemium or free workouts first? What 2026 RevenueCat and Adapty data says on fitness app conversion and retention, and how to test it.
March 30, 2026
Should a mobile app run several user acquisition channels at once? Fund one properly, add the next in order of spend, and test without starving the first.
March 30, 2026
Fitness app paywall benchmarks from Adapty and RevenueCat 2026: conversion, trials, annual plans, hard vs soft paywalls, pricing and what to test.
March 30, 2026
How to advertise a social app: focus spend, choose useful conversion events, show credible community activity, and measure paid and organic growth.
March 30, 2026
Animated or live-action for your mobile app ads? There's no universal winner. How to choose between the two formats and test them with discipline.
March 30, 2026
How creative influences Meta ad delivery, how audience controls still matter, and how to test concepts for different customer motivations.
March 29, 2026
How mobile game studios scale ad creative: why volume matters, how to split concepts from variants, how to organize hundreds of ads, and what to track.