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Growth

September 24, 2019

How to compare your Google Play conversion rate with your competitors.

How do you know how your app store conversion rates […]
September 11, 2019

Taming Facebook CBO: 5 lessons learned

Facebook’s campaign budget optimization (CBO) is already here – and […]
September 8, 2019

ROAS is in the eye of the ROAS-holder

(with all due apologies to the horde of philosophers protesting […]
September 8, 2019

Why is my performance not improving even after I refresh creatives? You may be hitting audience saturation.

While creative saturation is commonly known and can be easily […]
September 2, 2019

Three pillars of user acquisition strategy

We’ve had a chance to work on & see very […]
August 17, 2019

How to calculate LTV for mobile user acquisition without a lifetime of data

In this video on the AppMasters Youtube channel, we talk […]
September 24, 2019

How to compare your Google Play conversion rate with your competitors.

How do you know how your app store conversion rates […]
September 11, 2019

Taming Facebook CBO: 5 lessons learned

Facebook’s campaign budget optimization (CBO) is already here – and […]
September 8, 2019

ROAS is in the eye of the ROAS-holder

(with all due apologies to the horde of philosophers protesting […]
September 8, 2019

Why is my performance not improving even after I refresh creatives? You may be hitting audience saturation.

While creative saturation is commonly known and can be easily […]
September 2, 2019

Three pillars of user acquisition strategy

We’ve had a chance to work on & see very […]
August 17, 2019

How to calculate LTV for mobile user acquisition without a lifetime of data

In this video on the AppMasters Youtube channel, we talk […]