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April 1, 2026

Budget scaling rules for Meta app campaigns that actually work (2026)

Learn the real budget scaling rules for Meta app campaigns in 2026, from the 20% rule to scaling from $1K to $50K/day with specific benchmarks and timelines.
March 31, 2026

The AppsFlyer finding that should end the broad vs interest debate on Meta

Broad targeting on Meta outperforms interest stacks by 15-30% on CPA at $500+/day. Learn when each approach wins for app installs.
March 29, 2026

Why ‘Meta or Apple Search Ads?’ is the wrong question for iOS UA teams

Compare Meta Ads vs Apple Search Ads for iOS app installs: benchmarks, CPI data, scale limits, and when to use each channel.
March 29, 2026

Most app marketers pause spend in the most competitive month. Meta’s data says that’s backwards.

2026 Meta app install CPI benchmarks by category, platform, and placement, plus the creative refresh data that drives 20-30% CPI differences.
March 27, 2026

The Meta CAPI failure mode that makes broken campaigns look healthier than working ones

Learn how to implement Meta's Conversions API for app events step-by-step to recover lost signal, improve EMQ, and reduce CPA on iOS and Android campaigns.
March 23, 2026

Most app marketers pick TikTok for lower CPI. The subscription data says otherwise.

TikTok delivers lower CPIs ($1.50-$3.00) and massive scale, while Instagram Reels drives 20-35% better retention. Here's how to choose in 2026.
March 23, 2026

Why the biggest lookalike audience in Meta ads is usually the wrong one

Learn what lookalike audiences are in Meta Ads for 2026, how they work post-ATT, and benchmarks for app install campaigns from $100M+ in managed spend.
March 13, 2026

How to run Meta app ads in multiple countries

Learn how to structure Meta app campaigns across multiple countries with geo-tiering, creative localization, and budget allocation strategies.
March 13, 2026

Most app marketers assume Tier 1 wins on ROAS. The geo data says otherwise.

Learn how to structure Meta app ad campaigns across multiple countries with geo-tiering, creative localization, and budget strategies that maximize ROAS.
April 1, 2026

Budget scaling rules for Meta app campaigns that actually work (2026)

Learn the real budget scaling rules for Meta app campaigns in 2026, from the 20% rule to scaling from $1K to $50K/day with specific benchmarks and timelines.
March 31, 2026

The AppsFlyer finding that should end the broad vs interest debate on Meta

Broad targeting on Meta outperforms interest stacks by 15-30% on CPA at $500+/day. Learn when each approach wins for app installs.
March 29, 2026

Why ‘Meta or Apple Search Ads?’ is the wrong question for iOS UA teams

Compare Meta Ads vs Apple Search Ads for iOS app installs: benchmarks, CPI data, scale limits, and when to use each channel.
March 29, 2026

Most app marketers pause spend in the most competitive month. Meta’s data says that’s backwards.

2026 Meta app install CPI benchmarks by category, platform, and placement, plus the creative refresh data that drives 20-30% CPI differences.
March 27, 2026

The Meta CAPI failure mode that makes broken campaigns look healthier than working ones

Learn how to implement Meta's Conversions API for app events step-by-step to recover lost signal, improve EMQ, and reduce CPA on iOS and Android campaigns.
March 23, 2026

Most app marketers pick TikTok for lower CPI. The subscription data says otherwise.

TikTok delivers lower CPIs ($1.50-$3.00) and massive scale, while Instagram Reels drives 20-35% better retention. Here's how to choose in 2026.
March 23, 2026

Why the biggest lookalike audience in Meta ads is usually the wrong one

Learn what lookalike audiences are in Meta Ads for 2026, how they work post-ATT, and benchmarks for app install campaigns from $100M+ in managed spend.
March 13, 2026

How to run Meta app ads in multiple countries

Learn how to structure Meta app campaigns across multiple countries with geo-tiering, creative localization, and budget allocation strategies.
March 13, 2026

Most app marketers assume Tier 1 wins on ROAS. The geo data says otherwise.

Learn how to structure Meta app ad campaigns across multiple countries with geo-tiering, creative localization, and budget strategies that maximize ROAS.