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October 2, 2019

How many organic users does each of my paid users drive?

For many apps, every paid user results in some organic […]
September 27, 2019

How to measure your mobile marketing ROAS -> 3 different approaches

As I pointed out in my article ROAS is in […]
September 26, 2019

How do you get started with mobile user acquisition as an indie developer with a limited budget?

This is an edited version of an answer I provided […]
September 26, 2019

How to improve your Google Play conversion rates through AB testing.

Once you know your Google Play conversion rates have some […]
September 24, 2019

How to compare your Google Play conversion rate with your competitors.

How do you know how your app store conversion rates […]
September 11, 2019

Taming Facebook CBO: 5 lessons learned

Facebook’s campaign budget optimization (CBO) is already here – and […]
September 8, 2019

ROAS is in the eye of the ROAS-holder

(with all due apologies to the horde of philosophers protesting […]
September 8, 2019

Why is my performance not improving even after I refresh creatives? You may be hitting audience saturation.

While creative saturation is commonly known and can be easily […]
September 2, 2019

Three pillars of user acquisition strategy

We’ve had a chance to work on & see very […]
October 2, 2019

How many organic users does each of my paid users drive?

For many apps, every paid user results in some organic […]
September 27, 2019

How to measure your mobile marketing ROAS -> 3 different approaches

As I pointed out in my article ROAS is in […]
September 26, 2019

How do you get started with mobile user acquisition as an indie developer with a limited budget?

This is an edited version of an answer I provided […]
September 26, 2019

How to improve your Google Play conversion rates through AB testing.

Once you know your Google Play conversion rates have some […]
September 24, 2019

How to compare your Google Play conversion rate with your competitors.

How do you know how your app store conversion rates […]
September 11, 2019

Taming Facebook CBO: 5 lessons learned

Facebook’s campaign budget optimization (CBO) is already here – and […]
September 8, 2019

ROAS is in the eye of the ROAS-holder

(with all due apologies to the horde of philosophers protesting […]
September 8, 2019

Why is my performance not improving even after I refresh creatives? You may be hitting audience saturation.

While creative saturation is commonly known and can be easily […]
September 2, 2019

Three pillars of user acquisition strategy

We’ve had a chance to work on & see very […]