Say hello to Ana Skopelja, Sr. Mobile Marketing Manager. She’s a powerhouse of dedication, strategy, and creativity. Ana’s career trajectory got a major boost when she transitioned from Product Marketing to leading even bigger campaigns.
When she’s off the clock, Ana’s all about the great outdoors, whether it’s swimming, rollerblading, or soaking up nature’s vibes. And let’s not forget her love for Thailand’s vibrant street food! Ana’s energy and expertise aren’t just about numbers; they’re about making every project and every day at RocketShip HQ truly remarkable.
The work at Rocketship HQ
Q1. What are three 3 words that you would use to describe yourself?
Dedicated, strategic, creative
Q2. What drew you to RocketShip HQ originally? How has the company changed since?
I was initially drawn to RocketShip HQ because of its reputation for excellence in mobile marketing. I was particularly impressed by the emphasis on data-driven decision-making and the commitment to staying ahead of industry trends.
Q3. What do you like about your job?
What I like most about my job is the opportunity to work on diverse projects and the constant challenge of innovating and improving our marketing strategies.
Q4. What is a typical workday like for you?
A typical workday for me at RocketShip HQ starts with reviewing the performance of our current campaigns and analyzing data to identify trends and opportunities for optimization.
Career journey
Q5. What was a key inflection/turning point in your career?
A key turning point in my career was when I transitioned from being a Product Marketing Manager to a User Acquisition Manager. This shift allowed me to take on more responsibilities and lead larger campaigns, which ultimately helped me grow professionally and expand my skill set.
Q6. Tell us about a mentor or a person who has inspired or influenced you significantly.
Nevena Ristic, a Product Marketing Manager renowned for her meticulous and strategic approach, has significantly influenced my marketing perspective. Her unmatched attention to detail and deep market analysis skills set her apart. Her strategic insights have shaped successful campaigns and profoundly impacted my approach to marketing.
Q7. What are some of the key lessons you’ve learned over the course of your career?
One big takeaway is how crucial it is to be adaptable, especially since the industry is ever-changing. I’ve also learned that teamwork and collaboration are essential for reaching our goals. Plus, it’s important to keep innovating and stay on top of trends to stay ahead in the game.
Behind the scenes: Who is Ana Skopelja ?
Q8. Tell us about your favorite travel & food spots or experiences (feel free to include more than 1).
Thailand is definitely at the top of my list! The street food is out of this world—there are so many incredible flavors and aromas everywhere you go. Plus, the culture is rich, the landscapes are breathtaking, and the people are so welcoming. It was an experience I’ll never forget.
Q9. What do you do for fun?
I really enjoy staying active and spending time outdoors. Swimming is one of my favorite ways to relax and get some exercise at the same time. I also love rollerblading—it just feels so freeing and thrilling! Plus, going for hikes is awesome for unwinding and just soaking in the nature around me.
Q10. What are the top 3 items on your bucket list?
- Witness the cherry blossoms in Japan.
- Experience the dynamic energy of New York City.
- Explore the rich culture of Argentina.
Q11. What is a fun fact about yourself that not many people might know?
I actually spent a good chunk of my childhood and teen years learning to play the piano. I started back in primary school and kept at it through high school. Even though I don’t play as much these days, music still holds a really special place in my heart.
Connect with Ana Skopelja on LinkedIn
