Snapchat

April 16, 2019

Published by Shamanth at April 16, 2019

Snap 101: glossary of key terms and metrics

A 2019 glossary of Snapchat ads terms: swipe ups, eCPSU, CTR, CVR, goals, bidding strategies, attachments, placements, demographics and audiences.

November 26, 2018

Published by Shamanth at November 26, 2018

How to win on Snapchat: 3 strategies to scale user acquisition

Shamanth Rao's 2018 Liftoff piece on Snapchat ads: short creative made for Snap, bidding on CPM and story opens, and testing predefined audiences. Summary.

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