“Audiences are the new oil” – was the first of the 3 UA trends for 2020 that Eric Seufert wrote about on the Deconstructor of Fun blog.
Creatives and bids are ‘visible’ levers of user acquisition strategy – it’s easy to ‘see’ their impact. But what are less obvious but significantly powerful drivers of performance are audiences. Calibrating *who* gets to see the creatives, and being able to target different user personas cost-effectively is a subtle but critical skill that user acquisition professionals need in 2020.
This is a theme we’ve seen continually come up across multiple accounts that we’ve worked on and scaled. Creatives and bids can only take you so far – and capitalizing on audiences is what will make the difference.
With this in mind, we’re launching a course via Mobile Dev Memo academy about winning via audience expansion.
This course will cover, among other things:
👍How Facebook constructs audiences — looking under the hood.
🏁Basic setup — where you should start.
🤔How to think about behavioral audiences.
💰The interplay between budgets, bids, and audience sizes.
👫The interplay between in-app content and potential audiences.
💡Matching creatives with audiences.
🔥Audience burnout(and how it is different from creative saturation).
⏳Audience construction under Campaign Budget Optimization (CBO).
✅The ‘ideal’ campaign structure under CBO.
Register here:
http://bit.ly/Winning-With-Audience-Expansion (Get 10% off with code: Friends_Of_MDM)
Date/Time: Tuesday 3/17 at 10am PT/1pm ET/7pm CET
Questions about the course? Not sure if the course is right for you? Mail me at shamanth@rocketshiphq.com and I’ll help clarify.
ABOUT ROCKETSHIP HQ:
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