March 17, 2026
What happened to TikTok Smart Performance Campaigns, how Smart+ app campaigns work now, and when to use Smart+ or manual campaigns for installs.
March 16, 2026
What is in TikTok Creative Center today, how to filter and read Top Ads, and how to turn what you find into creative briefs for app ads.
March 16, 2026
TikTok's official guidance on creatives per ad group (3 to 5, or 5 to 10 on another TikTok page), Smart+ limits, and how many to run in practice.
March 16, 2026
What TikTok Spark Ads are, how to get a creator's post authorized, whether they work for app installs, what TikTok's own numbers say, and the limits.
March 16, 2026
What TikTok allows, what its own research says about ad length, and how to test length for app install ads without guessing.
March 16, 2026
How TikTok ad creative differs from Meta: sound, hooks, style, testing and how to rebuild a Meta winner for TikTok, using TikTok's own guidance.
March 13, 2026
Creator-style TikTok ads convert better than polished studio spots because they belong in the feed. Here's what makes an ad read as native, grounded in our creative frameworks.
March 13, 2026
How to group countries in Meta app campaigns, control budget by market, use spend limits and decide when a country needs its own campaign.
March 13, 2026
Choose countries for Meta app ads using conversion economics, platform mix and localization. Learn what country tiers and language targeting can tell you.