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growth marketing

May 4, 2026

Consolidation vs diversification: how to scale Meta ad creative sustainably and profitably

Run 3-5 parallel scaling campaigns instead of consolidating spend into […]
May 4, 2026

Four types of mobile ad hooks for apps and subscription apps (2026)

Most mobile ad hooks fail because they're treated as a line of copy. They're a stakes problem and a packaging problem; both must be solved.
April 30, 2026

I roasted Ladder’s ad creative strategy: 69 ads reviewed, 3 big opportunities

Ladder is one of the fastest growing fitness subscription apps […]
April 23, 2026

Team Spotlight – Karishma: Kind, Curious, logical

Let’s step into the world of Karishma, a kind, curious, […]
April 21, 2026

How has ATT changed mobile advertising? (2026)

How ATT reshaped mobile advertising: opt-in rates, measurement shifts, platform adaptations, and what marketers must do differently in 2026.
April 20, 2026

How to combine Google and Meta for mobile app UA (2026)

Learn how to combine Google UAC and Meta Ads for mobile app UA in 2026 with proven budget splits, creative strategies, and deduplication methods.
April 19, 2026

How to run Google App Campaigns in multiple markets (2026)

Learn how to structure, localize, and optimize Google App Campaigns across US, EU, APAC, and LATAM with regional CPI benchmarks and bid strategies.
April 19, 2026

How I Built a Performance Marketing Agent Using AppsFlyer MCP in 10 Minutes

If you manage mobile marketing campaigns, you know the morning routine. Open your MMP, check each channel, copy numbers into a spreadsheet. Here is how I replaced all of that with a four-word command using AppsFlyer MCP and Claude Code.
April 18, 2026

Why are my Google app campaign cpis higher than Meta? (2026)

24 min read | Updated April 2026 Google App Campaigns […]
May 4, 2026

Consolidation vs diversification: how to scale Meta ad creative sustainably and profitably

Run 3-5 parallel scaling campaigns instead of consolidating spend into […]
May 4, 2026

Four types of mobile ad hooks for apps and subscription apps (2026)

Most mobile ad hooks fail because they're treated as a line of copy. They're a stakes problem and a packaging problem; both must be solved.
April 30, 2026

I roasted Ladder’s ad creative strategy: 69 ads reviewed, 3 big opportunities

Ladder is one of the fastest growing fitness subscription apps […]
April 23, 2026

Team Spotlight – Karishma: Kind, Curious, logical

Let’s step into the world of Karishma, a kind, curious, […]
April 21, 2026

How has ATT changed mobile advertising? (2026)

How ATT reshaped mobile advertising: opt-in rates, measurement shifts, platform adaptations, and what marketers must do differently in 2026.
April 20, 2026

How to combine Google and Meta for mobile app UA (2026)

Learn how to combine Google UAC and Meta Ads for mobile app UA in 2026 with proven budget splits, creative strategies, and deduplication methods.
April 19, 2026

How to run Google App Campaigns in multiple markets (2026)

Learn how to structure, localize, and optimize Google App Campaigns across US, EU, APAC, and LATAM with regional CPI benchmarks and bid strategies.
April 19, 2026

How I Built a Performance Marketing Agent Using AppsFlyer MCP in 10 Minutes

If you manage mobile marketing campaigns, you know the morning routine. Open your MMP, check each channel, copy numbers into a spreadsheet. Here is how I replaced all of that with a four-word command using AppsFlyer MCP and Claude Code.
April 18, 2026

Why are my Google app campaign cpis higher than Meta? (2026)

24 min read | Updated April 2026 Google App Campaigns […]