April 21, 2026
What App Tracking Transparency changed for app advertisers: consent, how iOS installs are measured now, targeting, retargeting, and what to do.
April 20, 2026
How to combine Google and Meta for an app: channel order, conversion-based budgets, shared creative concepts and measurement without double counting.
April 19, 2026
How to group countries and languages in Google App campaigns, set budgets and targets, and localize ads and store listings.
April 19, 2026
If you manage mobile marketing campaigns, you know the morning routine. Open your MMP, check each channel, copy numbers into a spreadsheet. Here is how I replaced all of that with a four-word command using AppsFlyer MCP and Claude Code.
April 18, 2026
Why your Google App campaign may show a higher cost per install than Meta, how to tell a real problem from a measurement one, and what to fix first.
April 17, 2026
Why creative diversity protects mobile ad accounts from fatigue and over-reliance on one winner, grounded in RocketShip HQ's modular creative system.
April 17, 2026
Learn how to read Google App Campaign asset ratings, network reports, and conversion paths to optimize creative performance and reduce
April 16, 2026
What 131 Cal AI ads get right, and three gaps worth testing: real user language from reviews, static image ads, and more visual variety.
April 16, 2026
What AEO (app event optimization) is in Meta ads, how it differs from install and value optimization, when to use each and how to set it up.