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growth marketing

April 16, 2026

131 Cal AI ads analyzed: 3 big growth gaps

In this episode, I break down the ad strategy behind […]
April 16, 2026

What is aeo (app event optimization) in Meta ads (2026)

Learn how App Event Optimization (AEO) works in Meta Ads, including costs, campaign structure, event selection, and iOS privacy considerations.
April 16, 2026

How to use Google App Campaigns for subscription apps (2026)

20 min read | Updated April 2026 Google App Campaigns […]
April 15, 2026

What creative formats work for podcast subscription apps vs music streaming ads? (2026)

Podcast app ads sell content hooks and host personalities. Music streaming ads sell mood and experience. Compare winning creative formats, CPI benchmarks, and production strategies for each.
April 15, 2026

What is the difference between Google App Campaigns and Performance Max? (2026)

Google App Campaigns focus on app installs via Play Store and YouTube. Performance Max covers web + app across all Google surfaces. Here's when to use each.
April 14, 2026

Should you use tcpi, tcpa, or troas bidding in Google App Campaigns? (2026)

tCPI for volume, tCPA for conversions, tROAS for revenue. Learn minimum thresholds, transition strategies, and benchmarks for Google App Campaign bidding in 2026.
April 13, 2026

How to structure Meta campaigns for creative testing (2026)

Structure Meta creative tests with ABO campaigns, proper budgets per variant, and statistical significance thresholds to scale winners reliably.
April 13, 2026

How to optimize Google App Campaigns for better performance (2026)

Learn how to optimize Google App Campaigns with asset reporting, conversion events, bid strategy, geo targeting, and Asset Excellence for lower CPA.
April 11, 2026

How to optimize your app’s paywall for higher conversion (2026)

Learn how to optimize your app's paywall for higher conversion in 2026 with data-backed strategies for pricing, trial length, design, and A/B testing.
April 16, 2026

131 Cal AI ads analyzed: 3 big growth gaps

In this episode, I break down the ad strategy behind […]
April 16, 2026

What is aeo (app event optimization) in Meta ads (2026)

Learn how App Event Optimization (AEO) works in Meta Ads, including costs, campaign structure, event selection, and iOS privacy considerations.
April 16, 2026

How to use Google App Campaigns for subscription apps (2026)

20 min read | Updated April 2026 Google App Campaigns […]
April 15, 2026

What creative formats work for podcast subscription apps vs music streaming ads? (2026)

Podcast app ads sell content hooks and host personalities. Music streaming ads sell mood and experience. Compare winning creative formats, CPI benchmarks, and production strategies for each.
April 15, 2026

What is the difference between Google App Campaigns and Performance Max? (2026)

Google App Campaigns focus on app installs via Play Store and YouTube. Performance Max covers web + app across all Google surfaces. Here's when to use each.
April 14, 2026

Should you use tcpi, tcpa, or troas bidding in Google App Campaigns? (2026)

tCPI for volume, tCPA for conversions, tROAS for revenue. Learn minimum thresholds, transition strategies, and benchmarks for Google App Campaign bidding in 2026.
April 13, 2026

How to structure Meta campaigns for creative testing (2026)

Structure Meta creative tests with ABO campaigns, proper budgets per variant, and statistical significance thresholds to scale winners reliably.
April 13, 2026

How to optimize Google App Campaigns for better performance (2026)

Learn how to optimize Google App Campaigns with asset reporting, conversion events, bid strategy, geo targeting, and Asset Excellence for lower CPA.
April 11, 2026

How to optimize your app’s paywall for higher conversion (2026)

Learn how to optimize your app's paywall for higher conversion in 2026 with data-backed strategies for pricing, trial length, design, and A/B testing.