March 11, 2026
Learn how Meta's ad auction works: Total Value = Bid × Estimated Action Rate × Ad Quality. Understand the learning phase and why creative quality drives delivery.
March 11, 2026
Learn proven strategies to reduce mobile app CPI, from creative testing and broad targeting to channel focus and post-ATT optimization tactics.
March 10, 2026
Learn how to switch Meta app campaigns from install optimization to ROAS, including value optimization setup, event thresholds, and scaling strategy.
March 10, 2026
Learn the ideal Meta app ad campaign structure: CBO vs ABO, ad set count, creative testing frameworks, and when to use Advantage+ campaigns.
March 10, 2026
Broad targeting outperforms interest targeting on Meta 70-80% of the time post-ATT. Learn when each works and how to test.
March 10, 2026
The Lily’s Garden finding that breaks the ‘funny or cute’ creative playbook 90% of app marketers use
Learn when Advantage+ outperforms manual app campaigns, setup best practices, creative strategies, and benchmarks from $100M+ in managed spend.
March 10, 2026
Scale from 10 to 100+ monthly ad creatives without quality loss. The definitive guide to the Modular Creative System, testing frameworks, and production velocity that top apps use to ship 400-600 variants monthly.
March 9, 2026
Learn how to run Meta ads for mobile apps: campaign structure, bidding, targeting, creative, and scaling strategies from $100M+ in managed spend.
March 9, 2026
Learn the exact framework to diagnose and fix a failing mobile ad account, from the 100+ creative blitz to ROAS recovery in 48 hours.
March 11, 2026
Learn how Meta's ad auction works: Total Value = Bid × Estimated Action Rate × Ad Quality. Understand the learning phase and why creative quality drives delivery.
March 11, 2026
Learn proven strategies to reduce mobile app CPI, from creative testing and broad targeting to channel focus and post-ATT optimization tactics.
March 10, 2026
Learn how to switch Meta app campaigns from install optimization to ROAS, including value optimization setup, event thresholds, and scaling strategy.
March 10, 2026
Learn the ideal Meta app ad campaign structure: CBO vs ABO, ad set count, creative testing frameworks, and when to use Advantage+ campaigns.
March 10, 2026
Broad targeting outperforms interest targeting on Meta 70-80% of the time post-ATT. Learn when each works and how to test.
March 10, 2026
The Lily’s Garden finding that breaks the ‘funny or cute’ creative playbook 90% of app marketers use
Learn when Advantage+ outperforms manual app campaigns, setup best practices, creative strategies, and benchmarks from $100M+ in managed spend.
March 10, 2026
Scale from 10 to 100+ monthly ad creatives without quality loss. The definitive guide to the Modular Creative System, testing frameworks, and production velocity that top apps use to ship 400-600 variants monthly.
March 9, 2026
Learn how to run Meta ads for mobile apps: campaign structure, bidding, targeting, creative, and scaling strategies from $100M+ in managed spend.
March 9, 2026
Learn the exact framework to diagnose and fix a failing mobile ad account, from the 100+ creative blitz to ROAS recovery in 48 hours.