May 25, 2026
In this episode, I analyzed 53 Pok Pok ads with […]
May 12, 2026
How to A/B test mobile ad creatives at scale: when to let Meta allocate spend, when to run an equal-split test, and what to measure.
May 8, 2026
Three assets per concept to validate. Tens or hundreds to scale the winners. The workflow that turns one winning ad into thousands of intentional variants.
May 7, 2026
In this episode, Shamanth analyzed 335 Runna display ads and […]
May 7, 2026
What to put in a UGC creator brief for app and game ads, where to find creators, what platforms charge, and how to run shoots, revisions and rights.
May 4, 2026
Looking for a mobile user acquisition agency? The eight questions that show whether an agency has a system, the red flags, and when to go in-house instead.
May 4, 2026
Run 3-5 parallel scaling campaigns instead of consolidating spend into […]
May 4, 2026
The four mobile ad hook types (question, stat, contrarian, story), when each works, ideas for apps and games, and how to test and tag them.
April 30, 2026
Ladder is one of the fastest growing fitness subscription apps […]