March 18, 2026
How to research, sort and bid on Apple Search Ads keywords, when to use exact, broad and Search Match, and how to use negative keywords to stop waste.
March 18, 2026
Compare TikTok, Meta and Google app ad costs: auction pricing, budget requirements, a worked example, and why cost per conversion matters more than CPM.
March 18, 2026
How TikTok attributes app installs, why Ads Manager shows more than your MMP, how iOS and SKAN reporting work on TikTok, and how to test incrementality.
March 18, 2026
What TikTok playable ads are, the current file specs, how to set them up in Smart+, how reporting works, and when a playable is worth building.
March 18, 2026
Choose TikTok app targeting: automatic delivery, strict controls, interests and lookalikes, plus how to test creative and compare mature conversion costs.
March 17, 2026
How fast to raise TikTok budgets for an app, how creative supply affects scale, and what TikTok's own Smart+ guidance says about budgets and edits.
March 17, 2026
Which CTA buttons TikTok offers for app install ads, when to use Dynamic CTA, how to support the CTA in the video, and how to test the button.
March 17, 2026
Write TikTok ad scripts that convert using RocketShip HQ's verbal hook structure, Setup-Shift-Proof-Payoff body, speakable-script rules, and win-state endings.
March 17, 2026
What TikTok's own research says about sound in ads, which music you can legally use, and how to test audio in TikTok app install ads.