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March 27, 2026

Most photo app marketers optimize before-and-after ads on installs. The data says that’s backwards.

Learn how to create high-performing before-and-after ads for AI photo apps, with benchmarks, compliance tips, and testing frameworks.
March 27, 2026

Ad creative strategies that drive trial starts for subscription apps (2026)

Proven ad creative strategies that drive subscription app trial starts in 2026, with benchmarks, pricing frameworks, and UGC tactics from real campaigns.
March 26, 2026

Why ‘how many creatives per week?’ is the wrong question for AI app advertisers

Top AI apps produce 30-50 ad creatives per week. Learn the exact systems, concept hierarchies, and testing frameworks that sustain velocity without creative fatigue.
March 26, 2026

RevenueCat State of Subscription Apps: Trial, Paywall & Churn Benchmarks

RevenueCat State of Subscription Apps benchmarks: hard paywalls convert ~5x better (10.7% vs 2.1%) and earn ~8x the RPI, but ~72% of annual subs churn in year one. Trial, paywall, AI, and churn data.
March 26, 2026

TikTok ad formats for fitness and wellness apps: which native formats fit and how to test

Which TikTok ad formats fit fitness and wellness apps: creator UGC, demo, transformation, and Spark Ads, grounded in our real creative frameworks. How to test for a winner.
March 26, 2026

Most marketers rank ad networks by volume. AppsFlyer’s Performance Index Edition 17 says that’s wrong.

AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026

How web-to-app funnels change SKAN and Meta optimization on iOS

A plain-English guide to how a web step in your funnel interacts with SKAN limits, Meta's signal, and iOS measurement. Qualitative, no benchmarks.
March 26, 2026

AppsFlyer State of App Marketing 2025: The Spend Data, Explained

AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 25, 2026

Most mobile marketers chase the format with the highest IPM. Liftoff’s data says that’s the wrong question.

2026 ad format benchmarks: playable ads hit 4.8 IPM vs 2.9 for video. Creative fatigue now hits in 9.2 days. Full data by vertical and platform.
March 27, 2026

Most photo app marketers optimize before-and-after ads on installs. The data says that’s backwards.

Learn how to create high-performing before-and-after ads for AI photo apps, with benchmarks, compliance tips, and testing frameworks.
March 27, 2026

Ad creative strategies that drive trial starts for subscription apps (2026)

Proven ad creative strategies that drive subscription app trial starts in 2026, with benchmarks, pricing frameworks, and UGC tactics from real campaigns.
March 26, 2026

Why ‘how many creatives per week?’ is the wrong question for AI app advertisers

Top AI apps produce 30-50 ad creatives per week. Learn the exact systems, concept hierarchies, and testing frameworks that sustain velocity without creative fatigue.
March 26, 2026

RevenueCat State of Subscription Apps: Trial, Paywall & Churn Benchmarks

RevenueCat State of Subscription Apps benchmarks: hard paywalls convert ~5x better (10.7% vs 2.1%) and earn ~8x the RPI, but ~72% of annual subs churn in year one. Trial, paywall, AI, and churn data.
March 26, 2026

TikTok ad formats for fitness and wellness apps: which native formats fit and how to test

Which TikTok ad formats fit fitness and wellness apps: creator UGC, demo, transformation, and Spark Ads, grounded in our real creative frameworks. How to test for a winner.
March 26, 2026

Most marketers rank ad networks by volume. AppsFlyer’s Performance Index Edition 17 says that’s wrong.

AppsFlyer Performance Index Edition 17 ranks top ad networks. Google and Meta dominate, but AppLovin, TikTok, and ASA are rising fast.
March 26, 2026

How web-to-app funnels change SKAN and Meta optimization on iOS

A plain-English guide to how a web step in your funnel interacts with SKAN limits, Meta's signal, and iOS measurement. Qualitative, no benchmarks.
March 26, 2026

AppsFlyer State of App Marketing 2025: The Spend Data, Explained

AppsFlyer's State of App Marketing: 2025 global app marketing spend hit $109B ($78B UA +13%, $31.3B remarketing +37%). What the iOS, remarketing, and non-gaming shifts mean for your budget.
March 25, 2026

Most mobile marketers chase the format with the highest IPM. Liftoff’s data says that’s the wrong question.

2026 ad format benchmarks: playable ads hit 4.8 IPM vs 2.9 for video. Creative fatigue now hits in 9.2 days. Full data by vertical and platform.