March 26, 2026
Estimate how many creative tests an AI app can fund, distinguish tests from ad counts, and diagnose fatigue without invented weekly benchmarks.
March 26, 2026
The real numbers from RevenueCat's State of Subscription Apps 2025: trial-to-paid by category, download-to-paid, trial length, retention and churn.
March 26, 2026
Which TikTok ad formats fit fitness and wellness apps: creator UGC, demo, transformation, and Spark Ads, grounded in our real creative frameworks. How to test for a winner.
March 26, 2026
The AppsFlyer Performance Index 2025 in brief: who ranks first on iOS and Android, who is closing the gap, the new Creative Index, and how to use it.
March 26, 2026
A plain-English guide to how a web step in your funnel interacts with SKAN limits, Meta's signal, and iOS measurement. Qualitative, no benchmarks.
March 26, 2026
AppsFlyer's 2025 app marketing data in brief: $109B total spend, $78B user acquisition, $31.3B remarketing, iOS versus Android, and the 2026 outlook.
March 25, 2026
The findings of Liftoff's 2025 Mobile Ad Creative Index: playables, UGC, interactive ads, metaplay and AI, with the real numbers and what they mean.
March 25, 2026
Turn organic posts into paid ads the right way: keep the native feel, add a 3-second hook, a non-pushy CTA, and a win-state end card. Check safe zones.
March 25, 2026
AppsFlyer remarketing findings across its 2020 report and later eCommerce and Performance Index editions, plus current audience-sync coverage.