One of the key challenges with influencer campaigns is that direct attribution via MMPs does not capture all the installs driven by an influencer – mainly because most users driven by influencers show up as ‘organics’ since these users don’t often come in through attribution links. In this video, we walk you through how you attribute influencer marketing campaigns accurately.
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Shamanth
Shamanth Rao is the founder of RocketShip HQ, a performance creative and growth marketing agency helping mobile apps scale through ad creatives, experimentation, and data-driven marketing systems. With over a decade in mobile user acquisition, he has managed growth for apps with hundreds of millions of installs across Meta, TikTok, Apple Search Ads, and Google. He hosts the Mobile User Acquisition Show podcast and has spoken at MAU, Pocket Gamer Connects, and App Promotion Summit.