In this article that I wrote for the Liftoff blog some time ago, I write about the key strategies we employed to scale user acquisition spend for an app from zero to $1.5 million. If you’re curious about the prerequisites for a dramatic scale, you should check this out.
Read the complete article here
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Shamanth
Shamanth Rao is the founder of RocketShip HQ, a performance creative and growth marketing agency helping mobile apps scale through ad creatives, experimentation, and data-driven marketing systems. With over a decade in mobile user acquisition, he has managed growth for apps with hundreds of millions of installs across Meta, TikTok, Apple Search Ads, and Google. He hosts the Mobile User Acquisition Show podcast and has spoken at MAU, Pocket Gamer Connects, and App Promotion Summit.