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April 9, 2026

Most e-commerce brands pick the wrong creators for app installs. Here’s what 2025 performance data shows.

Influencer-driven e-commerce app installs cost $1.50-$3.20 CPI. Learn sourcing, attribution, creative formats, and scaling tactics for 2026.
April 9, 2026

Why ‘who should I target?’ is the wrong question for Google App Campaigns in 2026

Google App Campaigns use ML for all targeting. Learn how creatives, conversion events, and campaign structure control who sees your ads in 2026.
April 7, 2026

Most UA managers treat Google App Campaigns the same on iOS and Android. The install data says otherwise.

Complete 2026 guide to Google App Campaigns: setup, bidding (tCPI, tCPA, tROAS), creative strategy, placement distribution, and benchmarks by vertical.
April 7, 2026

How to run Meta app ads in multiple countries (2026)

Learn how to structure Meta app ad campaigns across multiple countries with geo-tiering, creative localization benchmarks, and CPI data by market tier for 2026.
April 7, 2026

Sensor Tower State of Mobile 2025: App Spend & Download Data

Sensor Tower State of Mobile 2025: global app spend hit a record $150B in 2024 (+13%), gaming $81B (+4%), non-gaming +23%, downloads flat. What it means for UA and retention.
April 2, 2026

Most app marketers think creative agencies produce winners. The data suggests something else.

A performance creative agency produces, tests, and iterates mobile app ad creatives to improve CPI, CPA, and ROAS through data-driven testing.
April 2, 2026

Advantage+ app campaigns vs manual campaigns for Meta app installs

Advantage+ vs manual Meta app campaigns: what each automates, when each fits, and why creative variety matters more than the campaign type.
April 2, 2026

The Sensor Tower finding that makes creative velocity a performance lever

Learn how to scale AI creative production for mobile ads with quality gates, modular frameworks, and tiered testing systems that actually improve performance.
April 2, 2026

The Meta finding that should change how you ship mobile ad creative

Native 9:16 creatives cut CPI 22-38% on TikTok and Meta. Learn the optimal aspect ratio for every app install placement.
April 9, 2026

Most e-commerce brands pick the wrong creators for app installs. Here’s what 2025 performance data shows.

Influencer-driven e-commerce app installs cost $1.50-$3.20 CPI. Learn sourcing, attribution, creative formats, and scaling tactics for 2026.
April 9, 2026

Why ‘who should I target?’ is the wrong question for Google App Campaigns in 2026

Google App Campaigns use ML for all targeting. Learn how creatives, conversion events, and campaign structure control who sees your ads in 2026.
April 7, 2026

Most UA managers treat Google App Campaigns the same on iOS and Android. The install data says otherwise.

Complete 2026 guide to Google App Campaigns: setup, bidding (tCPI, tCPA, tROAS), creative strategy, placement distribution, and benchmarks by vertical.
April 7, 2026

How to run Meta app ads in multiple countries (2026)

Learn how to structure Meta app ad campaigns across multiple countries with geo-tiering, creative localization benchmarks, and CPI data by market tier for 2026.
April 7, 2026

Sensor Tower State of Mobile 2025: App Spend & Download Data

Sensor Tower State of Mobile 2025: global app spend hit a record $150B in 2024 (+13%), gaming $81B (+4%), non-gaming +23%, downloads flat. What it means for UA and retention.
April 2, 2026

Most app marketers think creative agencies produce winners. The data suggests something else.

A performance creative agency produces, tests, and iterates mobile app ad creatives to improve CPI, CPA, and ROAS through data-driven testing.
April 2, 2026

Advantage+ app campaigns vs manual campaigns for Meta app installs

Advantage+ vs manual Meta app campaigns: what each automates, when each fits, and why creative variety matters more than the campaign type.
April 2, 2026

The Sensor Tower finding that makes creative velocity a performance lever

Learn how to scale AI creative production for mobile ads with quality gates, modular frameworks, and tiered testing systems that actually improve performance.
April 2, 2026

The Meta finding that should change how you ship mobile ad creative

Native 9:16 creatives cut CPI 22-38% on TikTok and Meta. Learn the optimal aspect ratio for every app install placement.