April 2, 2026
How to turn LiveOps events into mobile game ad creative and store features, keep event ads honest, and judge whether event users actually stay.
April 1, 2026
How to scale a Meta budget for app campaigns: 20% a day or 50% to 100% a week while cost per conversion holds, and fix stalls with creative.
April 1, 2026
How YouTube app install ads work through Google App campaigns, what Google asks for in video assets, and how to make videos that survive the skip.
April 1, 2026
Motion and Triple Whale compared for mobile app advertisers: what each tool is built for, which platforms it connects, and what it costs.
April 1, 2026
How to advertise a subscription music app: choose channels, make audio-led creative, and connect campaign reports to paying subscribers.
April 1, 2026
How measurement fits together after ATT: SKAN for campaigns, backend revenue as the check, lift tests for causality and a calibrated MMM for budgets.
March 31, 2026
What dynamic creative optimization is on Meta, TikTok and Google App campaigns today, and how to use it to scale proven app ads rather than test new ideas.
March 31, 2026
How to build TikTok ad creative for fintech and banking apps: review-mined money pains, trust and risk-reversal angles, and the 3C hook.
March 31, 2026
When a fitness app should add TikTok, how to set up the campaign, which creative and ad policy rules apply, and how to work with creators and scale.