Post Apple’s privacy changes in April 2021, Apple Search Ads (ASA) has become one of the more important UA channels for Performance Marketing Managers.
Here, Aniruddha Mishra, Senior Mobile Marketing Manager at Rocketship HQ, came across this interesting method to mine keyword ideas for Apple Search Ads, that we’ve found to be very useful in growing our Apple Search Ads campaigns. Here goes:
Step 1: Click on “View Charts” for the highest spending campaign you want to get insights.
Step 2: Go to the Platform section and select “Download reports“.
We can add these app names as keywords in the competitors’ campaigns for Apple Search Ads.
As diversifying your channel mix and scaling Apple Search Ads beyond exact, discovery keyword themes becomes important, the above-mentioned technique helps us expand the keyword themes.
Do let us know in the comments section how this works out for you or if there are any other ideas.
